Item: Parse.ly
Rating: 9
Author: Benji Rosen

Use Cases and Deployment Scope

Parse.ly is being used by the news and analytics teams. Our analytics team has incorporated Parse.ly data into Looker, and individual reporters and editors use it to track performance.

Pros and Cons

Track referrals
Track tweets
Show performance over time
Organize how our information travels across the internet

I can't think of anything. It's a simple interface that gets the job done.

Return on Investment

Increase evergreen page views
Increase followers
Increase retention

Alternatives Considered

I've dabbled with Chartbeat and regularly use Looker and Google Analytics. I've also used Adobe Omniture.

Key Insights

Do you think Parse.ly delivers good value for the price?

Yes

Are you happy with Parse.ly's feature set?

Yes

Did Parse.ly live up to sales and marketing promises?

Yes

Did implementation of Parse.ly go as expected?

I wasn't involved with the implementation phase

Would you buy Parse.ly again?

Yes

I think it's a great off-the-shelf tool for showing newsrooms how information travels across the internet. It's not that customizable for analytics teams, but I don't think that's the purpose of it, for us at least.

Parse.ly's a great off-the-shelf tool for news teams

Overall Satisfaction with Parse.ly