Parse.ly

Parse.ly

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Top Rated
Top Rated
Parse.ly

Overview

Reviews

Using Parse.ly to engage our team

9
We use Parse.ly to keep track of the success of our newspaper website in terms of audience reach and dwell time. It is used on a daily …
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Great for journalists

10
We use Parse.ly for real-time traffic monitoring and reporting.

It allows us to identify breakout search trends within our editorial …
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Parse.ly just clicks!

9
It is used to gauge what stories are resonating with readers and calculate concurrent views, which translates to clicks aka eyes on …
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Parse.ly works great for media orgs

9
Global editorial strategy and planning for an enthusiast media brand, 25 FT employees. We use Parse.ly as our primary point for assessing …
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Reviewer Pros & Cons

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Pricing

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Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.parse.ly/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $499 per month

Features Scorecard

No scorecards have been submitted for this product yet..

Product Details

What is Parse.ly?

Parse.ly is an analytics platform built for content and designed with the belief that the most successful companies are the ones with the best content. Winning in the digital content world, though, isn't easy. You need to create feedback loops and listen, though data, to what your audience is telling you.

With 30 unique attention metrics, subscriber tracking, and audience segmentation, content creators, analysts, editors, marketers and communications professionals can use Parse.ly to:

  • Grow their business and improve key metrics like reader engagement, conversions, and retention through data-driven insights.

  • Act on immediate real-time audience insights or analyze historical data to get a clear picture of the past and plan for the future.

With a built-in personalization platform product teams can use Parse.ly to create dynamic content experiences powered by data and personalized by user on their website and in their CMS or WCM.

With our data pipeline platform data scientists and engineers can use our enriched clickstream data to spend less time on data infrastructure and more time on data analysis and insights.

Parse.ly works with 300+ enterprise companies using their trusted data infrastructure:

  • The #4 most widely installed premium web technology on high-traffic sites (according to BuiltWith).

  • Parse.ly is used by leading media and entertainment companies, DTC brands, Fortune 500 companies, B2B enterprise companies, and anyone who believes content can move their business forward.

Parse.ly Screenshots

Overview in full-screen mode: Many Parse.ly pages, like the Overview, are TV-ready. Keep your entire team up-to-date with live, full-screen dashboards on TVs in your office.Overview screen: See a snapshot of what your audience is paying attention to today so you can make fast decisions about what content to produce or distribute. Customize it to show only what your team cares about by filtering it to a particular author, section, or tag. You can pick what stats and listings are displayed.Real-time posts page: See what’s gathering steam so you can capitalize on attention to every post, campaign, or section.
Real-time data includes the last 24 hours and updates every five seconds. It can be seen, filtered, and sorted on most screens.Historical posts page: Explore historical trends by post, author, section, topic, referrer, or campaign. Compare today’s performance to last week, month, or year.Campaign tracking: Easily tie in your off-site promotion to engagement with your on-site content using UTM parameters.Multi-channel tracking: Track all your content in one place, no matter where it lives.
Compare how your content performances on various distributed channels including your website, AMP, Facebook Instant Articles, and Apple News.Referrers: Understand where your readers are coming from and what’s trending where in real-time or historically.Reporting suite: Set up recurring reports and schedule them to be emailed to you or your team on a daily, weekly, or monthly cadence.Tags: Tag content by format, topic, style—whatever structure makes sense for your company. Track sponsored content campaigns for better, more efficient, sales reporting.Conversions report: In the report, quickly see which content converts the most readers, which content assists the most conversions, and which types of conversions content drives best. The report runs weekly, showing conversion data for the last week.Video analytics: Demonstrate ROI of video efforts with a real-time and historical view of video performance. Parse.ly shows how videos and posts interact: which posts contain videos and which videos are played on each page.

Parse.ly Video

Visit https://parsely.wistia.com/medias/tbv33sc8sh to watch Parse.ly video.

Parse.ly Integrations

Parse.ly Competitors

Parse.ly Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Mobile Web

Alternatives

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Frequently Asked Questions

What is Parse.ly?

Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create personalized or contextual experiences on a website.

How much does Parse.ly cost?

Parse.ly starts at $499.

What is Parse.ly's best feature?

Reviewers rate Usability highest, with a score of 9.

Who uses Parse.ly?

The most common users of Parse.ly are from Mid-size Companies and the Media Production industry.

Reviews

(1-25 of 60)
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Jonathan Miltimore | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
I used Google Analytics for years. I loved it and still love it. Google Analytics isn't as robust as Parse.ly and doesn't have some of the same capabilities, nor do I trust the data as much. But Google Analytics is still really good and it's free.

If I were at a budget starved company, I'd be happy using Google Analytics because it does enough of the same stuff as Parse.ly. For a bigger company with more resources that relies more on data for strategic decision-making, Parse.ly would be my tool.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Parse.ly is far more user friendly than Google Analytics, which feels like a developer's tool by comparison. Parse.ly feels like it is designed for ease of access and use. While analyzing trends is more difficult in Google Analytics, it is straightforward in Parse.ly.

Google Analytics has a free offer, depending on your site size, which is a major plus point in its favor. However, with greater scale, greater insight is required, and Parse.ly enables this for all users--not just those in your web development team.
The ability to provide real-time and long-term data on audience performance, platform usage and source (social media, search, direct), which is accessible for all users, makes it a better choice for larger sites.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Firstly, I didn't make the business decision to use Parse.ly. I'm just an employee using it. However, the first thing you notice is the change in appearance. Parse.ly's dashboard looks far more complicated than Chartbeat's and the black, white, and green theme [are] not as visually pleasing as Chartbeat's navy and green theme. This makes Chartbeat aesthetically preferable in newsrooms displaying page view statistics across multiple screens. But when it comes to performance, Parse.ly has enabled our business to take forward its culture of analytics a step further. From what I remember of Chartbeat, its capabilities were not as in-depth as Parse.ly's.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Adobe Analytics is our organization's source of "official" data and provides a much more in-depth feature set and customizable reporting tool. It's much less user-friendly than Parse.ly but can provide more detailed reporting. Google Analytics is used by my organization as a backup tool to Adobe Analytics. Parse.ly is used as our main daily analytics tool, primarily for its ability to provide real-time web traffic data and its ease of use. Showing coworkers in other departments and clients' data using Parse.ly is much more streamlined than Adobe or Google.
Score 9 out of 10
Vetted Review
Verified User
Review Source
I use then in tandem; where Parse.ly lacks, I go over to Google Analytics and vice versa. Sometimes I need to look deeper at referral sources and that is where Parse.ly isn't as strong, especially if I am looking at a bigger set of content.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Parse.ly has very rich products and market use in media for content analytics. [The] dashboard provides [a] holistic view on the overall entire site visitors information and what they and what needs improvements. [The] dashboard is divided based on sections, author, posts, pages, etc on the site to get granular level analytics based on functionalities.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Parse.ly does pretty well compared to Chartbeat, particularly when it comes to historical information and analysis options that are easy for employees to use after some short training. The onboarding for Parse.ly is intuitive, and the scheduled reports take away basically all of the inconvenience associated with regular metrics reviewing. But Chartbeat wins in its social audience tracking because it can source traffic to a specific social post, which can show you exactly how your audience is coming to your content and where you need to put your content to be sure you get that audience.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Parse.ly works better than Google Analytics. This is mainly due to its simplicity whereas Google Analytics can quickly become quite complicated with a lot of moving parts. Parse.ly, on the other hand, is quick to learn and understand while also providing a lot of information.
Omar Raya León | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Parse.ly is easier to track and to understand for me than the features that Google Analytics offers. Nonetheless, graphics seems to be more complex in Google's environment, which [I feel] can be a weakness for Parse.ly in the case of Data Analysts. Although, both are used in our organization for improving our strategies.
EJ Ward, MCIJ | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
I find Parse.ly much easier and intuitive to use, everything I need is served to me within a few clicks and the time it takes me to train someone on the system is much less than Google Analytics. I find the alerts I get when content is starting to spike very usefully too.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Parse.ly is easier to use and more self-explanatory than Google Analytics. The site essentially explains itself upon visiting it. Chartbeat was quite good but I believe Parse.ly provides more granular details on web traffic and gives the user more insights into how and why stories are performing well.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Google Analytics is a solid tool - however not all data is real-time, site performance is sometimes lacking and adding custom dimensions or parameters is challenging without bringing in development resources. Parse.ly's interface is far cleaner and focused compared to GA. Senior management enjoys the real-time interface, especially the animations, and uses it exclusively even though we also use Google Analytics.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Accuracy, reporting formats and the ability to benchmark, plus social media referrals built in as part of the dashboard. Also the information tags so that there is a consistent way to explain the reports to external recipients. Parse.ly's value for money and reliability is something that matters to me, and I particularly appreciate the ways to customise reports before downloading them.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Parse.ly seems to be more user-friendly than Adobe and is on the same user-friendly level as Chartbeat. Chartbeat had features that I would love to see integrated into Parse.ly like an overlay feature that showed where website users were dropping from that page. Chartbeat also was able to tell specifically what posts/tweets brought viewers to the website. Parse.ly is the program offered and used by my company; I had no decision-making power in which product is used.