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Parse.ly is used to track and analyse our website performance and data. The data is used to help identify trends, both live and over time, …
Starting at $499 per month
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What is Parse.ly?
Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used…
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Popular Features
- Device and Browser Reporting (5)8.484%
- Pageview Tracking (5)8.181%
- Customizable Dashboards (6)7.777%
- Referral Source Tracking (6)7.676%
Reviewer Pros & Cons
Pricing
Entry-level set up fee?
- Setup fee required
For the latest information on pricing, visithttps://www.parse.ly/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $499 per month
Features
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Product Details
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- Integrations
- Competitors
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- FAQs
What is Parse.ly?
Parse.ly is an analytics platform built for content and designed with the belief that the most successful companies are the ones with the best content. Winning in the digital content world, though, isn't easy. You need to create feedback loops and listen, though data, to what your audience is telling you.
With 30 unique attention metrics, subscriber tracking, and audience segmentation, content creators, analysts, editors, marketers and communications professionals can use Parse.ly to:
Grow their business and improve key metrics like reader engagement, conversions, and retention through data-driven insights.
Act on immediate real-time audience insights or analyze historical data to get a clear picture of the past and plan for the future.
With a built-in personalization platform product teams can use Parse.ly to create dynamic content experiences powered by data and personalized by user on their website and in their CMS or WCM.
With our data pipeline platform data scientists and engineers can use our enriched clickstream data to spend less time on data infrastructure and more time on data analysis and insights.
Parse.ly works with 300+ enterprise companies using their trusted data infrastructure:
The #4 most widely installed premium web technology on high-traffic sites (according to BuiltWith).
Parse.ly is used by leading media and entertainment companies, DTC brands, Fortune 500 companies, B2B enterprise companies, and anyone who believes content can move their business forward.
Parse.ly Screenshots
Parse.ly Video
Visit https://parsely.wistia.com/medias/tbv33sc8sh to watch Parse.ly video.
Parse.ly Integrations
Parse.ly Competitors
Parse.ly Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Mobile Web |
Frequently Asked Questions
Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create personalized or contextual experiences on a website.
Parse.ly starts at $499.
Reviewers rate Reporting in real-time highest, with a score of 8.7.
The most common users of Parse.ly are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings
(127)Attribute Ratings
Reviews
(1-25 of 67)Companies can't remove reviews or game the system. Here's why
March 08, 2024
Very useful information provided
Score 8 out of 10
Vetted Review
Verified User
Parse.ly provides clearer insights into what stories are performing strongly in real time. Its interface is more user-friendly and it is easy to compare different time periods, titles or author statistics. Chartbeat had a website overlay to show where readers are going on site, but its dashboard proved a little harder to navigate to get the data you wanted.
March 01, 2024
Parse.ly tells me what's popular and where it's popular
I find Parse.ly much easier and intuitive to use, everything I need is served to me within a few clicks and the time it takes me to train someone on the system is much less than Google Analytics. I find the alerts I get when content is starting to spike very usefully too.
February 29, 2024
Intuitive and clean software
Parse.ly offers a more friendly user experience, with better ease in navigating the software.
February 28, 2024
Using Parse.ly to engage our team
Parse.ly is far more user-friendly than Google Analytics, which feels like a developer's tool by comparison. Parse.ly feels like it is designed for ease of access and use. While analyzing trends is more difficult in Google Analytics, it is straightforward in Parse.ly. Google Analytics has a free offer, depending on your site size, which is a major plus point in its favor. However, with greater scale, greater insight is required, and Parse.ly enables this for all users--not just those in your web development team. The ability to provide real-time and long-term data on audience performance, platform usage, and source (social media, search, direct), which is accessible for all users, makes it a better choice for larger sites.
February 27, 2024
Passing judgement on Parse.ly
Meta gives a detailed breakdown of page interactions and reactions as well as link clicks. It’s more comprehensive than Parse.ly if you download its data but it's also fiddly and a lot of the data is not needed. Plus, it’s hard to distinguish how much traffic has come from image posts, as it can’t give an accurate answer. Parse.ly simplifies data and makes it much easier to assess what stories have done well, as well as giving the actual title of the stories, not just URLs.
Parse.ly excels in providing detailed insights into how users are interacting with specific pieces of content, allowing us to make data-driven decisions about content strategy and optimization. Its real-time reporting also provides us with immediate feedback on the effectiveness of content changes, which is particularly important for content-heavy sites that need to iterate quickly.
July 13, 2022
Parse.ly is great for real time parsing of data
Faster feedback and quicker visualization than what Google provides. However, it obviously can't get as specific or in-depth as Google Analytics
April 23, 2022
Good system for real-time and historic analytics
Score 8 out of 10
Vetted Review
Verified User
February 28, 2022
Parse.ly, the way forward for digital content creators
I have not used or evaluated any other platforms similar to Parse.ly.
February 22, 2022
Parse.ly is great
Parse.ly is way better because of how much more user-friendly and intuitive it is.
January 13, 2022
Great for journalists
Parse.ly is the most comprehensive interface and system.
January 07, 2022
Know your audience with Parse.ly
I have not tried other products that are similar.
January 06, 2022
Want to know what's being read ... get Parse.ly
Have nothing similar to compare it with.
December 20, 2021
Great Analytics Platform with Positive ROI
Parse.ly gives a more detailed look into how content is performing, versus the overall site metrics provided by Google Analytics.
November 23, 2021
Parse.ly is an essential tool for the modern newsroom
Firstly, I didn't make the business decision to use Parse.ly. I'm just an employee using it. However, the first thing you notice is the change in appearance. Parse.ly's dashboard looks far more complicated than Chartbeat's and the black, white, and green theme [are] not as visually pleasing as Chartbeat's navy and green theme. This makes Chartbeat aesthetically preferable in newsrooms displaying page view statistics across multiple screens. But when it comes to performance, Parse.ly has enabled our business to take forward its culture of analytics a step further. From what I remember of Chartbeat, its capabilities were not as in-depth as Parse.ly's.
November 15, 2021
Parse.ly works great for media orgs
September 09, 2021
Quick, Responsive Interface; Great for Large-Scale Content Creators
Adobe Analytics is our organization's "official" data source and provides a much more in-depth feature set and customizable reporting tool. It's much less user-friendly than Parse.ly but can provide more detailed reporting. Google Analytics is used by my organization as a backup tool to Adobe Analytics. Parse.ly is used as our main daily analytics tool, primarily for its ability to provide real-time web traffic data and its ease of use. Showing coworkers in other departments and clients' data using Parse.ly is much more streamlined than Adobe or Google.
September 05, 2021
Best in Market For Content Analytics and Getting to Know more about sites pain points to improve.
Parse.ly has very rich products and market use in media for content analytics. [The] dashboard provides [a] holistic view on the overall site visitor's information and what needs improvements. [The] dashboard is divided based on sections, author, posts, pages, etc., on the site to get granular level analytics based on functionalities.
August 23, 2021
Parse.ly is a solid and dependable tool
I used Google Analytics for years. I loved it and still love it. Google Analytics isn't as robust as Parse.ly and doesn't have some of the same capabilities, nor do I trust the data as much. But Google Analytics is still really good, and it's free. If I were at a budget-starved company, I'd be happy using Google Analytics because it does enough of the same stuff as Parse.ly. For a bigger company with more resources that relies more on data for strategic decision-making, Parse.ly would be my tool.
August 15, 2021
Great tool for tracking news article performance
I've used other web analytics tools such as Google Analytics, Baidu Analytics, and SiteCatalyst.
August 13, 2021
Parse.ly does exactly what you want it to do
I use then in tandem; where Parse.ly lacks, I go over to Google Analytics and vice versa. Sometimes I need to look deeper at referral sources and that is where Parse.ly isn't as strong, especially if I am looking at a bigger set of content.
August 10, 2021
Parse.ly just clicks!
We used Chartbeat, which wasn’t as user friendly.
Parse.ly works better than Google Analytics. This is mainly due to its simplicity whereas Google Analytics can quickly become quite complicated with a lot of moving parts. Parse.ly, on the other hand, is quick to learn and understand while also providing a lot of information.
Parse.ly is easier to use and more self-explanatory than Google Analytics. The site essentially explains itself upon visiting it. Chartbeat was quite good but I believe Parse.ly provides more granular details on web traffic and gives the user more insights into how and why stories are performing well.