Great for comparison
March 10, 2024

Great for comparison

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Parse.ly

Parse.ly is used to track and analyse our website performance and data. The data is used to help identify trends, both live and over time, which can be used to optimise our website. The software can also be used to generate reports, which for our organisation, is helpful to compare performance over time and across the organisation/individuals. Parse.ly is used across our organisation daily.
  • The ability to generate reports that allow individuals and the organisation to compare how articles have performed over time is really helpful. This also means that treads can be easily identified. The reports are also clear and easy to understand.
  • Parse.ly is user friendly and easy navigate, particularly when trying to establish the source of traffic to a particular article. It's also helpful that each source is coloured coded, making it easy to see at a glance where the traffic is coming from.
  • The graphs that show page views over time are helpful in establishing when is the best time for content to go live.
  • It would be good to be able to compare the current day with more than just the previous day on the 'Overview' layout.
  • It would also be helpful to drill down via the graphic to see which articles were trending at which times of day. This would be particularly useful out of traditional working hours.
  • Parse.ly has had a positive impact on helping us to grow our website audience
Its fairly easy to use, but getting to some areas can involve multiple unnecessary clicks.
The software has been helpful in analysing our website data, including page views.

Do you think Parse.ly delivers good value for the price?

Not sure

Are you happy with Parse.ly's feature set?

Yes

Did Parse.ly live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Parse.ly go as expected?

I wasn't involved with the implementation phase

Would you buy Parse.ly again?

Yes

Parse.ly is well suited to use in the newspaper/media industry, but it would be equally well suited to use in any sector that wanted to judge - and be able to analyse - traffic to its website.

Parse.ly Feature Ratings

Traffic Reporting
9
Lead Conversion Tracking
Not Rated
Behavior Analysis
8
Bounce Rate Measurement
6
Device and Browser Reporting
7
Pageview Tracking
8
Event Tracking
Not Rated
Reporting in real-time
Not Rated
Referral Source Tracking
8
Customizable Dashboards
7