PathFactory is a better path for analytics
May 15, 2018

PathFactory is a better path for analytics

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory (formerly LookBookHQ)

We use PathFactory as the content backbone for all our digital engagements for our Customer Success org. That allows us to easily track engagements for the various channels we use in one single dashboard. As a result, we can easily analyze and optimize.

PathFactory also gives us deeper insights into content engagement (time spent on asset, # of assets viewed, visitor content journey and more). These metrics allow our Data Science team to work on figuring out customer intent in order to better recommend how we should support them.

Lastly, one of the best things about PathFactory is their customer support. They do an amazing job making sure we get what we need to run the business and get value out of our subscription.
  • Centralized analytics
  • Single browser content experience
  • Customer support
  • Content engagement/re-engagement
  • Content foldering (organization)
  • Prescriptive analytics
  • We've saved countless reporting hours for content engagement
  • We've increased content consumption for customers and can better nurture them
  • We've better operationalized our content processes
If you have a lot of content and are having trouble managing the performance metrics, you should definitely look into this solution.

PathFactory Feature Ratings

Content hub
9
Forms / Gated content
8
Content distribution
10
Content promotion
9
Content automation
10
Audience profiling and targeting
8
Content performance analytics
10
Campaign optimization dashboard
8