Overview
What is PathFactory?
PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by…
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Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Content performance analytics (138)9.292%
- Content hub (132)9.292%
- Embedded CTAs (116)9.292%
- Forms / Gated content (132)8.989%
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- No setup fee
For the latest information on pricing, visithttps://pathfac.to/3p2iAcB
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is PathFactory?
PathFactory is used to accelerate nurture, improve win rates, and understand content performance by delivering intelligent content experiences and virtual events across the buyer’s journey. Using insights and automation to connect people with content, PathFactory aims to remove friction for B2B buyers.
PathFactory Features
Content Publishing Features
- Supported: Content hub
- Supported: Forms / Gated content
- Supported: Embedded CTAs
- Supported: Content automation
Content Reporting & Analytics Features
- Supported: Audience profiling and targeting
- Supported: Closed-loop tracking and reporting
- Supported: Content performance analytics
- Supported: Page-level engagement analytics
PathFactory Screenshots
PathFactory Video
How PathFactory’s Content Insight & Activation Platform Helps B2B Marketers
PathFactory Integrations
- Adobe Marketo Engage
- Oracle Marketing
- Salesforce Marketing Cloud
- HubSpot Marketing Hub
- Microsoft Dynamics 365
- 6sense
- Demandbase One
- G2 for Buyers
- Google Workspace
- OneLogin by One Identity
- Google Tag Manager
- Tealium Customer Data Hub
- YouTube Live
- Vimeo
- Vidyard
- Brightcove
- Wistia
- Drift
- Adobe Analytics
- Google Analytics
- WordPress
- Drupal
- Adobe Experience Manager
- Terminus ABM Platform
PathFactory Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Languages | English, Arabic, Chinese, French, Spanish, Portuguese, Japanese, Russian |
PathFactory Downloadables
- PathFactory removes friction from B2B marketing and sales by fuelling intelligent content across the customer journey.
- PathFactory Content Platform provides a 360-degree view of an organization’s content and its attributes, which can be used to inform content strategy and enable the best content experiences possible.
- Campaign Tools are used to bundle together several content pieces in any format—including blogs, PDFs, webpages, videos, 3rd party content—into a bingeable experience, allowing visitors to explore content freely.
- PathFactory Website Tools is a content intelligence solution to deliver micro-personalized experiences to website visitors based on their unique behaviors.
- PathFactory for Sales offers a way to uncover the content consumption of leads, contacts, accounts, and opportunities inside the CRM. This can be enabled by a Salesforce Visualforce app.
- Build engaging virtual events and gain access to attendees’ digital behavior.
- PathFactory accelerates B2B revenue by enabling marketers to serve intelligent, scalable, omni-channel marketing content experiences moving the target audience journey forward.
- With insightful Content Intelligence and scalable Content Activation, PathFactory helps B2B marketers and salespeople to work smarter, not harder, at scale.
Frequently Asked Questions
PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the next-best assets for individual buyers and target accounts alike.
Reviewers rate Content automation highest, with a score of 9.3.
The most common users of PathFactory are from Enterprises (1,001+ employees).