Item: PathFactory
Rating: 10
Author: Verified User

Overall Satisfaction with LookBookHQ

Use Cases and Deployment Scope

We leverage LookBookHQ to extend engagement with our visitors past a single asset. Previously, we served up a single piece of content tied to an email or paid media and then once the visitor consumed that piece of content (or did they?) we send them an email nurture 2 weeks later. LookBookHQ provided us an opportunity to speed content consumption and engagement significantly.

Pros and Cons

Pros

Excellent UX; super easy to use, innovative and short learning curve
Meaningful metrics; much deeper insight than just GA or marketing automation metrics alone
Product Road Map; constantly improving the product, adding value to our instance at no additional cost

Cons

Sales Enablement; there is an integration with CRM but more so uses the data from CRM rather than enabling sales
Personalization; wish it could serve up more personalized messaging around the content

Return on Investment

ROI; on the product itself, it has been paid for many times in our first year alone.
Return on Content Creation; we weren't getting anything measurable to determine if our content was working well relative to its cost, but we are confident that our best content performs well and we are able to recycle out content that performs poorly