Item: Percolate
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

Percolate by Seismic is a tool my company used to increase marketing efficiency and channel effectiveness. It enabled us to create campaigns and promote products through distinct customer segments. The tool also provides a good insight into analytics and data, and provided us with multiple graphs and visualisations to identify potential issues.

Pros and Cons

Visualization
Campaigns

Screen layout

Most Important Features

Data visualisation
Campaigns

Return on Investment

Time-efficient
Competitive pricing

Alternatives Considered

Percolate is the only software I used so far, which allowed me to create marketing campaigns.

Key Insights

Do you think Percolate delivers good value for the price?

Yes

Are you happy with Percolate's feature set?

Yes

Did Percolate live up to sales and marketing promises?

Yes

Did implementation of Percolate go as expected?

I wasn't involved with the implementation phase

Would you buy Percolate again?

Yes

Likelihood to Recommend

Our company had to develop a marketing campaign about a customer's product. We used Percolate as it took into account every aspect: span teams, channels, products and geographies. We were also able to automate certain actions which turned out be time saving and cost-efficient. Furthermore, the use of data visualisations has been useful to identify bottlenecks and areas for improvement.

Percolate, an outstanding marketing tool.

Overall Satisfaction with Percolate