Item: Pexels
Rating: 8
Author: David Mynář

Overall Satisfaction with Pexels

Use Cases and Deployment Scope

As a full-service marketing agency, we produce marketing and web content, which needs a lot of variable photos on a tight budget set by our clients. We use Pexels as a source of high-quality stock photos for illustration purposes. The majority of the photos are completely free of charge and fully sufficient for our purpose.

Pros and Cons

Pros

Quantity of photos
Quality and variety
User interface and search engine

Cons

Limited database for expert topics (e.g. dermatology).
No option to pay for premium content - affiliates to iStock.

Most Important Features

Free stock photos
Huge database of photos
Good search engine

Return on Investment

Positive - thousands of dollars in savings for stock photos.
Higher ROI for campaigns with attractive and natural photos.

Alternatives Considered

Pixabay and Unsplash for Brands

Pexels have by far the biggest database for our needs, 9 out of 10 pictures we find is from Pexels.

Key Insights

Do you think Pexels delivers good value for the price?

Yes

Are you happy with Pexels's feature set?

Yes

Did Pexels live up to sales and marketing promises?

Yes

Did implementation of Pexels go as expected?

Yes

Would you buy Pexels again?

Yes

Other Software Used

Canva, Pixabay, Asana, Google Data Studio

Likelihood to Recommend

It is very useful for general topics and natural-looking photos, on the other hand for very specific topics or local photography you will have to pay for overpriced photos from iStock, here Pexels is not sufficient. Overall, I can highly recommend for every topic to at least try the Pexels options.

Comments

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The best free stock photos source