Own Your Data, Know Your Users and Protect Their Privacy with Piwik
Overall Satisfaction with Piwik
Piwik allows us to have control over our own data instead of using a third party service to handle it for us. With it, we can access the raw analytics data if we want or write new modules to present the data in a new way. Piwik truly gives you full control and it's easy to implement.
Pros
- You own your data.
- You are in full control of how you want your data presented.
- You show respect for your users privacy
Cons
- Missing A/B testing.
- Missing insights into data.
- Better real-time reporting.
- Better ROI on Google Adwords.
- Increased traffic to our content marketing efforts.
- Quicker identification of wasted marketing efforts.
I have used Google Analytics, Site Catalyst, and Awstats as well as Piwik. There are some features that Google Analytics and Site Catalyst have that aren't available currently in Piwik, but most of those I don't currently need. Owning my data is more important to me than bells and whistles. Piwik is a modern analytics package that beats old school Apache log parsers like AwStats hands down.
Using Piwik
Piwik Implementation
- Implemented in-house
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