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https://media.trustradius.com/product-logos/9p/TK/MMTVMVD3N6TA.PNGSprinklr is the best enterprise level social management platformSprinklr Modern Engagement is being used by the social media teams at Deloitte Digital on consulting projects for various clients and their respective use cases. It helps to have a robust and scalable platform to manage all social media accounts from one place.,Custom queues Lists and filtering Macros and automation Rule engine,API access to platforms Facebook comments/shares LinkedIn inbound engagements Instagram inbound engagements,8,20,Workflow automation to save time. Asset storage and content creation within the platform to save time and resources.,8,We use Sprinklr Modern Engagement + Research together which helps us to get a unified view of conversation/sentiment on social media for our various brands. Using this platform we can store historical data, easily chart and visualize data and export into desired formats for further analysis.,Sprout Social and Meltwater Media Intelligence PlatformDigital Media InternSprinklr was used to track the social media accounts for our university. Me and my data supervisor were the primary users and we created dashboards for various content producers such that they could see how their posts were fairing for their audiences. We were able to track engagement with certain kinds of content and determine what the best strategy to optimize our content would be,,Track engagement across Instagram Video and Photos Determine whether Instagram Stories, Video or Photos receive more engagement Better understand what days of the week are optimal for us to post content,Sprinklr unfortunately does not allow for integration with Tableau or Excel. We had a bunch of different data management tools, so it was hard to juggle all of the various sources Sprinklr can be limited in creating custom functions or tables,9,10,I was only an intern for the firm, but I was able to provide quality analysis on social media content. The department has people in their early 20s and 60s and the platform was easy to use for all of them.,8,N/A to my experience as an intern.,Erin’s Sprinklr ReviewSprinklr is used at the corporate level to support brand Facebook and Twitter accounts as well as 250 location Facebook pages. Also used for listening purposes.,Easy mobile app for quick posting and moderation Campaign and sentiment tracking Easy to understand for non tech people,Built in sentiment tracker isn’t as sophisticated as it could be, almost all comments come up as neutral and need to be manually changed Better communication between advertisers and social platforms. There are needs we have and we’d like to be able to help start those conversations with the publishers (ie. Instagram API connections) Mobile app alerts for comments and posts,10,100,Easy to use and has allowed for field adoption Increased sla for responses Tracking sentiment,1,Yes,Sprinklr Modern Engagement ReviewWe are using Sprinklr Modern Engagement to answer our customers via Facebook and Twitter. Our customers will reach out to us when they have a power outage or gas issues. Customers will ask questions on their billing statements, how long will power be out, why power is out, and who to contact for other questions about our services.,We can reach out to more customers with social media. We will address issues within an hour for most problems unless there is a big outage affecting many customers.,I can't think of any at this time.,9,,None that I can think of.,9,Yes.Good but still chasing my social media unicorn platformWe are using Sprinklr Modern Engagement to compose social copy, approve it, schedule it, tag content, and publish it. We also use this module for engaging with the users, reporting for both internal and external parties/ clients. We use it for editorial, events, and marketing.,Moderate ability. The ability to moderate copy before it goes live. Ability to create tags and implement tags to make reporting easier. Ability to view and customize reporting.,Engaging. Very difficult to easily engage with users on the actual platform. The native platforms remain to be easier for the exceptions of Facebook. Still, a lot of limitations and not all native features make them into Sprinklr so you have to rely on the native platform.,8,10,Negative: we use it for client's reporting and the API has been down multiple times affecting our delivery. Good way to oversee a large and global team.,9,The unified suite is expensive. You really don't need it all unless all your needs are truly answered by each module, which I find to be impossible. We tried their listening tool and found a competitor that was 3 times cheaper and much better. We primarily use it for the paid module which comes with the publishing component. If I did not have to buy both I would go with another vendor for the publishing part. A single vendor can't possibly be the best in all aspects of social media tracking/publishing.,Synthesio, Sprout Social, Adobe Social and NUVISprinklr for Twitter Brand ChannelsSprinklr Modern Engagement has allowed us to interact with our ecosystem through our branded Twitter channels in a way that is compliant with GDPR regulations. It has also allowed for seamless collaboration with our channel partners who are responsible for maintaining the channel. You can then monitor their performance based on our requests/requirements. It's a good collaboration tool.,Collaboration within the organization and the channel partners is seamless (it's the single source of truth for social activities). It has streamlined compliance in regards to GDPR. The customer Service is strong and prompt.,The user Interface can be confusing. We often need to hop on a call to better understand it. High customizability can sometimes cause discrepancies between reporting and/or processes on different accounts. Different users have different permissions.,8,,It's improved the company brand sentiment. It improves brand engagement. It's increased our influencer relationships.,10,I have not utilized Sprinklr in this means.An overview of Sprinklr Modern EngagementIt is being used for publishing social content across the active platforms. Primarily used by the corporate marketing team who serves various purposes of product-specific departments. It gives the convenience of publishing content, monitoring, and analysing conversation sentiments.,I think the flexibility and scale you get with Sprinklr Modern Engagement is unmatched. Each inbound section monitoring in column view is quite easy to scroll through. Assets management helps us a lot to share or re-use creative content created across the continents. It gives performance insight as well to select most interactive content for your own usage. Reporting is another area where we see immense possibilities. Post engagement breakdown is quite useful.,We face issues in reporting module particularly that publishing tagged content should be synced with reporting tags which would help analyse content more deeply. Unavailability of paid and organic posts segregation is another issue in reporting. On Twitter, reporting dashboard shows RT and tweets as outbound brand posts which creates confusion at a summary level. If you download report it gets segregated. Facebook or Insta stories are not covered in reporting. Instagram video views not captured in reports. Live video cannot be moderated in the engagement module.,9,4,Very helpful for customer voice management. Best utilized for customer service purposes. Helpful in planning and managing content among all global business units. More mature metrics of engagement need to be established.,9,We are able to use global content. Even Global teams can schedule and publish content across the continents Dashboard references from other countries help to clone basis your needs. The knowledge portal is helpful to learn more about functionalities.,Sprout Social, Radian6, Brandwatch and Germin8 Social ListeningMedia monitoringUsing for social listening for my job of media monitoring. The social media team uses for engagement and posting. It addresses monitoring for me.,Metrics Monitoring,Analytics,7,6,Great for planning posts,7,I only use for monitoring.,Crimson Hexagon ForSightSprinklr: Robust tool, requires strategic management to get the most benefitWe use Sprinklr internally to manage our department accounts and across our organization in various other departments. It allows us to streamline our social media management operations, monitor issues, and evaluate content performance of our broad audience.,Monitoring is robust and we're confident in the results. Governance is detailed and allows us to craft specific roles and levels of access. All features that are generally available via social channel APIs seem to be available in Sprinklr. Reporting capabilities are robust and meet our needs, although they can be a bit overwhelming in their complexity.,Governance roles are complex, and it takes time to gain familiarity. Reporting options are very robust, but the explanations of data points are sometimes lacking in granularity. The support system can be challenging in terms of communications. Sometimes it is tricky to get everyone on the same page as to what an issue is, and weeks can go by before it is fixed.,8,47,We're now much more capable of measuring detailed brand sentiment and social content performance across a variety of custom fields.,4,We do not utilize unified platform features to a great extent, but I've seen how they can be helpful from a reporting perspective.,HootsuiteI am managing social media channel because I am anti-socialNVIDIA uses Sprinklr as their social media platform management tool. It helps to deliver content in worldwide organization and has better management results overall. Other departments may use its listening function. As a global company, the consistent content is important for branding. We use Sprinklr to make sure all countries that use social media platforms can get the same standard/quality assets and on time.,Central control to deliver global assets Get overall results immediately Plan schedules easily,Loading speed Mobile tool UI,9,100,Easy to maintain worldwide standard of our branding, and allow the EU to understand our product.,9A time-saver when your social media presence becomes overwhelmingSprinklr is used to manage all social media channels at my company. I also used it when I was working on the agency side, as it was the preferred platform for some of my clients. Overall, I mostly use Sprinklr to publish social content, oversee what posts colleagues scheduled for our social channels and to see how our channels are performing.,All basic functions are very user friendly. Onboarding time is minimal. If I give access to someone (even if they are not social savvy), I am confident they will still be able to use the platform. The ability to build custom dashboards is a huge time saver. For instance, you can create a dashboard to look at all your social media inboxes (Facebook, Twitter, Instagram...) all on one screen. The audience profile function is interesting - it allows you to capture unified consumer data, interests, interactions across all your social channels. This is a useful feature for us when looking for influencers or super fans.,Overall, Sprinklr rewards users to do a lot of digging on their own to get to the more in-depth functionalities. For instance, the asset manager feature leads you to a dashboard with all the content you ever published but doesn't tell you what to do next or how to organize it Sprinklr offers basic social listening features, but it is much more limited than other pure social listening players like Crimson Hexagon or Brandwatch. It is perfectly usable for a quick search but I wouldn't recommend it as your sole social listening platform,7,,Much better global oversight of what's going on social media, for teams that don't necessarily sit together Time saver for community management, with the ability to look at all interactions and messages at a glance,Socialbakers Suite,Slack, TapInfluenceSprinklr reviewWe used Sprinklr for reporting purposes and to see how our paid and organic posts were doing. We used it across the whole organization and we used it mostly for reporting out on Facebook activity. Unfortunately we did not use it to post directly to the UI since Facebook constantly updated its platform (so it was easier to post directly onto Facebook).,I like the reporting functionality since it's very interactive and there's a direct connection. Sprinklr also seemed pretty easy to use. You were able to create custom dimensions within Sprinklr for reporting purposes.,Because we used Sprinklr for organic and paid posts, it didn't make sense that reporting was separated. If certain users or accounts weren't added to the right group, reporting became difficult.,4,20,Because of its reporting capabilities, we were able to invest more into channels and campaigns that had a higher ROI.,Datorama,Datorama, Google Data Studio, Tableau DesktopPerks of SprinklrAs a company, we utilize Sprinklr in both our main and corporate offices for multiple social media platforms. It is used for marketing and customer service interactions.,The way their data reporting is set up allows you to get all types of info needed for tracking. It makes it very easy and to the point. The layout is all customizable and easy to sort. It makes finding customer info easy. The ability to tag and remove multiple posts makes it easy for large volume responses.,It’s not as friendly on the customer service side as it is with marketing. In order for it to function without extra steps you need to purchase the newest update every time. The response time from their customer service was excessive, especially considering social media is a time-sensitive focus. There could be more options for searching through closed or archived posts. It doesn’t always pull what you’re searching for, making it difficult to locate past posts.,9,30,It’s made it significantly easier to track visits through each platform. The multiple data trackers have allowed us to track popular posts, which allows us to follow that particular direction and increase the volume of sales. It has given us the opportunity to reach out to new customers by listening to feedback.,Spredfast,FileMaker ProSprinklr Management ReviewIt is being used by me and a junior social media coordinator for scheduling/publishing content, obtaining an organized content calendar, community engagement, reporting and analytics.,Community Management Scheduling and Publishing Content Reporting,The interface is not as user-friendly as other platforms I have used The ability to edit responses is not applicable Sharing Gifs or videos in community responses are not applicable,7,2,Not a friendly interface - hard to train other employees since it is confusing Able to schedule content in advance and easily organized Community management organization,Spredfast, Radian6 and Sprout Social,Spredfast, Sprout Social, Radian6Sprinklr is for 360-degree customer experience management. Not just social!Social media is used for all social media outbound publishing, inbound listening, review and reputation management, and location-based insights reporting. It is used by the dedicated social media team and resort guest experience. It allows us to manage outbound post performance, brand sentiment and reputation management.,Automated reporting based on consistently tagged content and defined recipients Text analytics for location-based review insights Understanding sentiment of inbound conversation Full-service tool customization,Tool is difficult to adopt by users non-endemic to social media (the PHD of social software) Not a lot of automated or "lite" features for easy enablement Enablement involves heavy time commitment and comprehension by internal team,9,200,Using Sprinklr, we have been able to justify a social media team growth of over 200% the last 3 years Sprinklr data is validated and used at the C-Suite level,Spredfast and Percolate,TrackMaven, Slack, Microsoft 365 BusinessSprinklr: An all-in-one enterprise-level social platform that gets the job done!Sprinklr is an excellent enterprise level social media tool which I've used for everything from publishing and scheduling content, engaging with our communities and creating custom listening dashboards that allow me to share knowledge across our company. It's especially useful as it's an all-in-one platform meaning that it allows different parts of the social program to work together under one program.,Social customer support Customizing dashboards Community management Social care,Like most enterprise-level social media platforms, the learning curve is steep There are so many options that it can become overwhelming. It's pretty expensive relative to other tools.,8,5,Sprinklr does an excellent job of allowing us to save time and reduce confusion thanks to its ability to streamline content publishing. With everyone having more vision into what's happening, people are saving more time.,Percolate, Khoros Care (Formerly Spredfast + Lithium) and Sprout Social,Opal, Percolate, Simply MeasuredUsing Sprinklr for businesses with heavy customer supportOur team was introduced to Sprinklr when our Telecomm client insisted our team get initiated on it. The platform was easy to onboard as it carries many similarities to all the other social media management platforms. However, one of the things Sprinklr excelled in was their community management, as the whole platform is built around customer service and team collaboration. As we explored the tool more, we realized how powerful the analytics and reporting modules within it were and our reporting team was so happy with both the readily made graphs and the raw data they could extract from the listening module.,Pre-made routes to direct inquiries to the right departments. Team collaboration functionalities. Reporting and analytics are quite robust.,Quite expensive compared to other tools. Sprinklr is definitely one of the most expensive tools we've used in our agency. Some glitches here and there when it comes to viewing thread messages and in a few other places (though the support team was more than happy to help and resolve some of them).,7,6,The platform allowed us to serve our client's customers with ease, and reduced customer churn and increase customer satisfaction.Our Marketing team LOVES Sprinklr!The marketing team in our agency uses Sprinklr. It provides us with a social media marketing tool and content management, which is just what we need. It solves the problems or having all accounts in one same platform instead of navigating back and forth. It also helps us get feedback from our clients on our content. It keeps us closer to them and it helps answer any questions they have.,I love that it allows us to have all my essential social tools in one same location The social media planner is very useful if you're schedule posts for the upcoming days or weeks It shows me the client's comments and feedback from our content. We post a lot of content! Feedback and comments from our clients are essential,User experience could be improved -- sometimes it lags and it takes a few clicks for something to actually work Often times there is a "miscommunication/translation error" when connecting/posting to Facebook. Very annoying and I don't know why it happens. The mobile app needs to be improved -- it's slow, it lags. The design is very nice and user friendly but not everything works all the time, such as reporting,9,3,It has saved us time -- our work is much more consistent We don't waste time by looking to every social media platform independently -- we have it all under one platform now,Hootsuite Enterprise, Sprout Social, HubSpot and HubSpot CRMSprinklr ReviewMy company uses Sprinklr for a variety of uses. Social Media marketing utilizes Sprinkr for community management, mild social listening, social media analytics, asset management, content scheduling and everything related to that. We also work in tandem with Customer Support who also have seats in Sprinklr, to where we manually flag cases to them using the CS macro and they then go in and answer any technical issues fans may be having. The problem that it addresses is 3 folds. It gives us a single platform to maintain and organize everything, does not need to hop in and out of other tools that only do 1 or 2 or the things we do with Sprinklr. The second is that it tracks which user takes any action and allows for approval queues of lower-level employees, interns or agencies, so there is never an issue of something going out that shouldn't, and if it does, we can see who made that incorrect action. Finally, the detailed and customized tagging and filtering lead to in-depth analytics.,Great customizable tagging features, filters, custom dashboards, etc. A great one & done solution. Very detailed data available, that is much easier to pull than native reports and often allows for further details unavailable natively (if set up properly. This is time-consuming.,Horrible customer support. Support teams are uneducated, do not look into cases before calls and frequently close open cases before they are resolved. Difficult to set up. Because this platform is so detailed, they are many intricacies. It takes a long time to make it useful. One mistake could give you incorrect data or really mess up the system. Complicated when used in varying organizations within a company as changes affect everyone.,5,50,Assisted with integrating global social media marketing departments together Has resulted in some delayed customer support responses due to technical issues with Facebook integration Lack of ability to message people on Instagram has led to poor community management on this platform.,,PercolateSprinklr is a great, flexible enterprise customer experience and social media management solution.Sprinklr is used as an enterprise customer experience and social media management tool for thousands of users, globally. The goal is to have 1 unified tool in contrast to point solutions. Modules purchased: Social Listening, Text Analyzer, Publishing and Planner, Care Cloud, Distributed Social Media Management, Benchmarking, Reporting, Advertising, Visual Insights.,Sprinklr is incredibly flexible. You can export and download any data you'd like, schedule reports to users without licenses, edit the architecture through custom fields/roles/queues/macros/rules, and create customized reports. Sprinklr connects all the data that was previously disparate due to niche point solutions. It provides the opportunity to see a richer view of the customer and reach them in ways that were not possible before. The enablement team is fun to work with and organized. They help make sense of something that is very new to companies through established processes and procedures. Reporting is the best module by far. Very flexible, seamless, and achievable for any user.,The client success piece is tough. If you have a client success manager, that's fantastic and helpful, but the support team is a little more difficult to troubleshoot issues with. The enablement process is a bit flawed. There is not enough testing in the process and the solution ends up being a bit too complex. Simplicity is key. Push the project manager to schedule time specifically for testing. While flexibility is a pro in many ways, it's a con. The amount of flexibility brings complexity. There are many ways to achieve one action which does not provide ease-of-use for the end user.,10,1500,Reputation Management Brand AwarenessA good social media aggregator toolA great way to aggregate social media community management, listening, and advertising.,Social media publishing tools are strong, and it's helpful to see everything in the calendar view Social listening tools are great, and the user interface is clean Advertising management is very user-friendly,The sentiment analysis isn't always as accurate as I'd like I'd love to see more automation features in the ad management (like automated boosting rules) No ability to loop Pinterest posts,8,4,In general, social media aggregator tools save labor resources by streamlining the content publishing, community management, and social listening efforts.,Falcon.io and Sprout Social,Stripe, Iterable, Adyen, LastPassSprinklr is a Cockpit of Features for SMMSprinklr is globally issued as the social media management software of choice for our company. I use Sprinklr for North America-focused social properties, including publishing, listening, keyword monitoring, reporting, and other features.,Publishing - easy to use and integrates with web analytics. Listening Dashboards - set up custom listening queries to stay on top of relevant conversations. Reporting - design customizable reports tailored to your organization's needs.,Listening - (full firehose) Probably not the fault of Sprinklr, but because listening is charged based on volume, my organization sets limits on the kind of listening reports we can create. Workflows - I have tried team workflows in Sprinklr and found that the process was more cumbersome than helpful. Planning - my team actually prefers to use Google Sheets for planning and Sprinklr for publication, listening, and reporting.,10,50,Sprinklr has reduced the amount of time overall that we spend on social media management. Unfortunately Sprinklr alone has not helped us product a clear portrayal of ROI, but it is one of the tools involved for the success of ROI reporting.,Hootsuite Free, Oktopost and Sprout Social,Oracle Eloqua, Qlik Sense, Skype for BusinessSprinklr for EnterpriseSprinklr is used across our consumer business and in use globally. It links together all social teams across the globe and this was one of the many reasons why we purchased it as it enabled global enablement.,Asset managment Scheduling and automation of social content posts Community Management,Paid ads platform needs some work Publishing on LinkedIn Ability to manage and optimize budgets,7,15,Team alignment, streamlined resourcesThe Best Customer Centric Software for Big Brands and TeamsOur agency has been using Sprinklr for an S&P 500 retail real estate client for the past 12 months. We utilize Sprinklr primarily for creating social media content, engaging with their online communities, and "listening" for customer service opportunities. Sprinklr's web based solution solves many problems for retail and mall management teams. These include online content solutions for planning, publishing, automation, asset and campaign management, as well as, customer engagement and case management.,Asset planning and content management that allows for optimizing, tagging, and scheduling of compliant posts to multiple social networks. Centralized reporting and metrics of social network data. Online community listening and engagement. Real-time communications. Brand monitoring and reputation management. Automation functions that allow businesses to efficiently route operations and minimize manual tasks. Mobile app allows you and your team to manage your company's online presence 24/7 from anywhere.,I would like to see more affordable Sprinklr online training available, especially for utilizing new features. I am planning to invest in a 4 day certification workshop in London this summer, but I estimate it will cost me $5k+. There is the very rare, but occasional "bug". This is most likely due frequent updates. I find that "refreshing" my screen often solves any issue.,10,4,Reports can be customized and exported easily in many different formats. I especially like the PowerPoint version of reports. It quickly and professionally creates a custom slideshow to show the metrics of the platforms and time periods you choose. This is a great way to keep your company's C-level executives informed on your team's progress and investing in your efforts. This is especially true for executives that do not personally use or understand the value of social media. Brand reputation management is always a great investment. The dashboard alerts you in real-time when your brand or product is mentioned across any of the platforms and offers a quick and efficient way to respond. The Sprinklr customer experience cloud can be implemented across your entire organization, including CRM and email systems. If you're not growing you're dying. That alone helps me with the ROI of using Sprinklr for my client's business objectives.,Hootsuite Pro, HubSpot, Sprout Social, Salesforce.com and Mavenlink,Mavenlink, Hootsuite ProSprinklr: A social reputation management system you need to grow your customer baseMy company uses sprinklr as a way to pull in reviews from multiple review and social platforms for our clients. It's a means of community engagement as well as social reputation. It is used by our content department to respond to reviews as well as as our account department to report on engagement. It increases productivity because we no longer have to go to several platforms to find all the information we need. We can do it all at once.,Pull in platforms in an organized manner. Aesthetically pleasing. Easy to use.,Doesn't always pull in information correctly.,8,2,Positive in that it's opened my client's eyes to what they can improve at their business to get upset or even happy customers to keep coming back. Negative in that it's not foolproof and sometimes things to do fall in the cracks which reflects poorly on us and our client to the customer.,Shoutlet,MailChimp, Teamwork Project Manager,Ease of Use Simple to learn Beautiful design Great Customer Service,Room for Error Hard to Determine where the error occurred,8
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Sprinklr Modern Engagement (formerly Social + Messaging Suite)
132 Ratings
Score 7.8 out of 101
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Sprinklr Modern Engagement (formerly Social + Messaging Suite) Reviews

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Sprinklr Modern Engagement (formerly Social + Messaging Suite)
132 Ratings
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Score 7.8 out of 101

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Aditya Gollakota profile photo
Score 8 out of 10
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Sprinklr Modern Engagement is being used by the social media teams at Deloitte Digital on consulting projects for various clients and their respective use cases. It helps to have a robust and scalable platform to manage all social media accounts from one place.
  • Custom queues
  • Lists and filtering
  • Macros and automation
  • Rule engine
Sprinklr Modern Engagement is well suited for large enterprises that require management of multiple social accounts (can even number into the 100s) that allows unified management at scale. Rolling out social/content marketing campaigns becomes very easy when using Sprinklr. It is also well suited for timely product launches that require publishing at a single time across multiple accounts.
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Drake Hougo profile photo
Score 9 out of 10
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Sprinklr was used to track the social media accounts for our university. Me and my data supervisor were the primary users and we created dashboards for various content producers such that they could see how their posts were fairing for their audiences. We were able to track engagement with certain kinds of content and determine what the best strategy to optimize our content would be,
  • Track engagement across Instagram Video and Photos
  • Determine whether Instagram Stories, Video or Photos receive more engagement
  • Better understand what days of the week are optimal for us to post content
I think Sprinklr should be used for all large corporations who need an easy platform to conduct in-depth data analysis. The learning curve was quick and it was easy to create dashboards for other people in my department. I only used the social media tools though, so it would be hard to provide advice for other components of the Sprinklr keyboard.
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Erin Daly profile photo
Score 10 out of 10
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Sprinklr is used at the corporate level to support brand Facebook and Twitter accounts as well as 250 location Facebook pages. Also used for listening purposes.
  • Easy mobile app for quick posting and moderation
  • Campaign and sentiment tracking
  • Easy to understand for non tech people
Great for big corporations monitoring multiple pages across departments
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Raeann Mitchell profile photo
Score 9 out of 10
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We are using Sprinklr Modern Engagement to answer our customers via Facebook and Twitter. Our customers will reach out to us when they have a power outage or gas issues. Customers will ask questions on their billing statements, how long will power be out, why power is out, and who to contact for other questions about our services.
  • We can reach out to more customers with social media.
  • We will address issues within an hour for most problems unless there is a big outage affecting many customers.
I feel we can help more customers with outages.
Read Raeann Mitchell's full review
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Score 8 out of 10
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We are using Sprinklr Modern Engagement to compose social copy, approve it, schedule it, tag content, and publish it. We also use this module for engaging with the users, reporting for both internal and external parties/ clients. We use it for editorial, events, and marketing.
  • Moderate ability. The ability to moderate copy before it goes live.
  • Ability to create tags and implement tags to make reporting easier.
  • Ability to view and customize reporting.
We manage freelancers. For training purposes, we like to use the moderating feature which allows my team to make sure the copy is well written and the right tags are used. This has been useful. For tagging on LinkedIn, we still find it to be lacking native ability. The ability to tag people if you are using a company's page. I don't know why but the names don't always show up. For heavy engagement on Twitter, we find Twitter to be more efficient.
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Score 8 out of 10
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Sprinklr Modern Engagement has allowed us to interact with our ecosystem through our branded Twitter channels in a way that is compliant with GDPR regulations. It has also allowed for seamless collaboration with our channel partners who are responsible for maintaining the channel. You can then monitor their performance based on our requests/requirements. It's a good collaboration tool.
  • Collaboration within the organization and the channel partners is seamless (it's the single source of truth for social activities).
  • It has streamlined compliance in regards to GDPR.
  • The customer Service is strong and prompt.
Sprinklr is suited to maintaining branding across many channels and people within an organization, as well as the channel partners that are responsible. It provides a great dashboard for engaging with followers and influencers. When brand compliance is convoluted, it is a "safety net" to ensure that every action taken on the social channel is compliant.
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Score 9 out of 10
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It is being used for publishing social content across the active platforms. Primarily used by the corporate marketing team who serves various purposes of product-specific departments.
It gives the convenience of publishing content, monitoring, and analysing conversation sentiments.
  • I think the flexibility and scale you get with Sprinklr Modern Engagement is unmatched. Each inbound section monitoring in column view is quite easy to scroll through.
  • Assets management helps us a lot to share or re-use creative content created across the continents. It gives performance insight as well to select most interactive content for your own usage.
  • Reporting is another area where we see immense possibilities. Post engagement breakdown is quite useful.
It is very helpful for tracking the Live event conversations. OR trend monitoring.
But on the flip slide it is difficult to publish Live content on various platforms like Instagram particularly.

There is no Alert creation in this module. If any conversation hike you cannot get instant notification for the same.

Broadly, as a solution its good for large enterprises where a brand need to manage multiple locations.
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Score 8 out of 10
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We use Sprinklr internally to manage our department accounts and across our organization in various other departments. It allows us to streamline our social media management operations, monitor issues, and evaluate content performance of our broad audience.
  • Monitoring is robust and we're confident in the results.
  • Governance is detailed and allows us to craft specific roles and levels of access.
  • All features that are generally available via social channel APIs seem to be available in Sprinklr.
  • Reporting capabilities are robust and meet our needs, although they can be a bit overwhelming in their complexity.
Sprinklr is appropriate for mature marketing operations or complex networks of channels. It may be too robust for a team with just a few channels who is not interested in metatagging data.
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Score 9 out of 10
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NVIDIA uses Sprinklr as their social media platform management tool. It helps to deliver content in worldwide organization and has better management results overall. Other departments may use its listening function. As a global company, the consistent content is important for branding. We use Sprinklr to make sure all countries that use social media platforms can get the same standard/quality assets and on time.
  • Central control to deliver global assets
  • Get overall results immediately
  • Plan schedules easily
I am managing 11 different countries social media platforms, and Sprinklr gave better experience with management.
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Romain Vezirian profile photo
Score 7 out of 10
Vetted Review
Verified User
Review Source
Sprinklr is used to manage all social media channels at my company. I also used it when I was working on the agency side, as it was the preferred platform for some of my clients. Overall, I mostly use Sprinklr to publish social content, oversee what posts colleagues scheduled for our social channels and to see how our channels are performing.
  • All basic functions are very user friendly. Onboarding time is minimal. If I give access to someone (even if they are not social savvy), I am confident they will still be able to use the platform.
  • The ability to build custom dashboards is a huge time saver. For instance, you can create a dashboard to look at all your social media inboxes (Facebook, Twitter, Instagram...) all on one screen.
  • The audience profile function is interesting - it allows you to capture unified consumer data, interests, interactions across all your social channels. This is a useful feature for us when looking for influencers or super fans.
Sprinklr is a great platform to manage your social media presence, especially when you get to a point when you have a multitude of different channels and teams working together. It will allow you to oversee all scheduled posts, engagements, incoming messages, etc. It also provides more in-depth features like the ability to dissect your community. Reporting for social is good too, even though it could benefit from further customization.
I would not use Sprinklr is you only have a handful of channels (free tools would do the trick for this) or for social listening alone.
Read Romain Vezirian's full review
Christina Chen profile photo
January 14, 2019

Sprinklr review

Score 4 out of 10
Vetted Review
Verified User
Review Source
We used Sprinklr for reporting purposes and to see how our paid and organic posts were doing. We used it across the whole organization and we used it mostly for reporting out on Facebook activity. Unfortunately we did not use it to post directly to the UI since Facebook constantly updated its platform (so it was easier to post directly onto Facebook).
  • I like the reporting functionality since it's very interactive and there's a direct connection.
  • Sprinklr also seemed pretty easy to use.
  • You were able to create custom dimensions within Sprinklr for reporting purposes.
I think Sprinklr would be well suited if it's used across the whole organization and everyone was on board. Unfortunately, because our social media activity was run by the company and through an agency and because the whole company and agencies did not adopt or use Sprinklr, it wasn't as effective.
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Melinda Saternis profile photo
December 21, 2018

Perks of Sprinklr

Score 9 out of 10
Vetted Review
Verified User
Review Source
As a company, we utilize Sprinklr in both our main and corporate offices for multiple social media platforms. It is used for marketing and customer service interactions.
  • The way their data reporting is set up allows you to get all types of info needed for tracking. It makes it very easy and to the point.
  • The layout is all customizable and easy to sort. It makes finding customer info easy.
  • The ability to tag and remove multiple posts makes it easy for large volume responses.
It’s perfect for monitoring multiple social media accounts. It’s very easy to track trends and popular posts. It’s more of a marketing platform so if the intent is for mostly customer service, I would suggest another platform.
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Kelcey Zacarese profile photo
Score 7 out of 10
Vetted Review
Verified User
Review Source
It is being used by me and a junior social media coordinator for scheduling/publishing content, obtaining an organized content calendar, community engagement, reporting and analytics.
  • Community Management
  • Scheduling and Publishing Content
  • Reporting
Sprinklr works best for medium to large companies who have a few hundred to a few thousand employees. This works for a team who is in social care or community management when they need to respond to customers or potential customers. This is also good for a social marketing team who has tried to publish and schedule content in advance.
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Score 9 out of 10
Vetted Review
Verified User
Review Source
Social media is used for all social media outbound publishing, inbound listening, review and reputation management, and location-based insights reporting. It is used by the dedicated social media team and resort guest experience. It allows us to manage outbound post performance, brand sentiment and reputation management.
  • Automated reporting based on consistently tagged content and defined recipients
  • Text analytics for location-based review insights
  • Understanding sentiment of inbound conversation
  • Full-service tool customization
Very well-suited for personalized business needs. Not well suited if you are looking for an "out of the box" tool with templates.
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Score 8 out of 10
Vetted Review
Verified User
Review Source
Sprinklr is an excellent enterprise level social media tool which I've used for everything from publishing and scheduling content, engaging with our communities and creating custom listening dashboards that allow me to share knowledge across our company. It's especially useful as it's an all-in-one platform meaning that it allows different parts of the social program to work together under one program.
  • Social customer support
  • Customizing dashboards
  • Community management
  • Social care
Sprinklr is an excellent all-in-one enterprise-level social media program and if you're serious about social, it's definitely worth checking out. It is absolutely one of the most comprehensive and useful social media platforms out there and it makes reporting, doing social customer care and publishing content easy once you're ramped up on it.
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Score 7 out of 10
Vetted Review
Verified User
Review Source
Our team was introduced to Sprinklr when our Telecomm client insisted our team get initiated on it. The platform was easy to onboard as it carries many similarities to all the other social media management platforms. However, one of the things Sprinklr excelled in was their community management, as the whole platform is built around customer service and team collaboration.
As we explored the tool more, we realized how powerful the analytics and reporting modules within it were and our reporting team was so happy with both the readily made graphs and the raw data they could extract from the listening module.
  • Pre-made routes to direct inquiries to the right departments.
  • Team collaboration functionalities.
  • Reporting and analytics are quite robust.
Sprinklr is one of the most powerful and robust social media management platforms out there. While they might be slightly expensive, the functionalities the platform provides justify the price tag.
We were able to make full use of the platform for a Telecomm client as they were customer-service heavy. We also recommend it for any similar businesses who are heavy on customer service and community management.
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Daniela Belevan profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source
The marketing team in our agency uses Sprinklr. It provides us with a social media marketing tool and content management, which is just what we need. It solves the problems or having all accounts in one same platform instead of navigating back and forth. It also helps us get feedback from our clients on our content. It keeps us closer to them and it helps answer any questions they have.
  • I love that it allows us to have all my essential social tools in one same location
  • The social media planner is very useful if you're schedule posts for the upcoming days or weeks
  • It shows me the client's comments and feedback from our content. We post a lot of content! Feedback and comments from our clients are essential
Very useful if your marketing team is managing a lot of accounts. The reporting and listening tools are extremely helpful especially if you're about to have that weekly meeting with your client! Reporting to clients for us is essential -- and having a tool that helps us with it relieves my work load a whole lot.
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May 16, 2018

Sprinklr Review

Score 5 out of 10
Vetted Review
Verified User
Review Source
My company uses Sprinklr for a variety of uses. Social Media marketing utilizes Sprinkr for community management, mild social listening, social media analytics, asset management, content scheduling and everything related to that. We also work in tandem with Customer Support who also have seats in Sprinklr, to where we manually flag cases to them using the CS macro and they then go in and answer any technical issues fans may be having.
The problem that it addresses is 3 folds. It gives us a single platform to maintain and organize everything, does not need to hop in and out of other tools that only do 1 or 2 or the things we do with Sprinklr. The second is that it tracks which user takes any action and allows for approval queues of lower-level employees, interns or agencies, so there is never an issue of something going out that shouldn't, and if it does, we can see who made that incorrect action. Finally, the detailed and customized tagging and filtering lead to in-depth analytics.
  • Great customizable tagging features, filters, custom dashboards, etc.
  • A great one & done solution.
  • Very detailed data available, that is much easier to pull than native reports and often allows for further details unavailable natively (if set up properly. This is time-consuming.
When Sprinklr works well, I love it and swear by it. I do like it much better than other tools I've used such as Percolate. The issue, however, is if you have a customer support issue, you are screwed for an elongated time.

The tool would work very well if you have one person on your team designated to management who could keep pushing support and who could assist in building customizations.
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Score 10 out of 10
Vetted Review
Verified User
Review Source
Sprinklr is used as an enterprise customer experience and social media management tool for thousands of users, globally. The goal is to have 1 unified tool in contrast to point solutions. Modules purchased: Social Listening, Text Analyzer, Publishing and Planner, Care Cloud, Distributed Social Media Management, Benchmarking, Reporting, Advertising, Visual Insights.
  • Sprinklr is incredibly flexible. You can export and download any data you'd like, schedule reports to users without licenses, edit the architecture through custom fields/roles/queues/macros/rules, and create customized reports.
  • Sprinklr connects all the data that was previously disparate due to niche point solutions. It provides the opportunity to see a richer view of the customer and reach them in ways that were not possible before.
  • The enablement team is fun to work with and organized. They help make sense of something that is very new to companies through established processes and procedures.
  • Reporting is the best module by far. Very flexible, seamless, and achievable for any user.
Sprinklr overall is a great product! It is at the forefront of SaaS solutions.
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Score 8 out of 10
Vetted Review
Verified User
Review Source
A great way to aggregate social media community management, listening, and advertising.
  • Social media publishing tools are strong, and it's helpful to see everything in the calendar view
  • Social listening tools are great, and the user interface is clean
  • Advertising management is very user-friendly
Great for small, lean teams who are managing a footprint of a few different channels or brands. Not as well-suited for enterprises with more than 10 brands. The tools seem to be geared towards smaller teams, and approval routing is very basic. It's hard to set up an approval workflow, with multiple stakeholders.
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Alena Van Dalen profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
Sprinklr is globally issued as the social media management software of choice for our company. I use Sprinklr for North America-focused social properties, including publishing, listening, keyword monitoring, reporting, and other features.
  • Publishing - easy to use and integrates with web analytics.
  • Listening Dashboards - set up custom listening queries to stay on top of relevant conversations.
  • Reporting - design customizable reports tailored to your organization's needs.
I would absolutely recommend Sprinklr to my colleagues because it is globally supported. Sprinklr is well suited for day-to-day publishing, engaging, and analytics. However, it's not the best tool to manage your big picture calendar.
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Jaimie Bakas (Crandell) profile photo
December 12, 2017

Sprinklr for Enterprise

Score 7 out of 10
Vetted Review
Verified User
Review Source
Sprinklr is used across our consumer business and in use globally. It links together all social teams across the globe and this was one of the many reasons why we purchased it as it enabled global enablement.
  • Asset managment
  • Scheduling and automation of social content posts
  • Community Management
Sprinklr is amazing at setting up the governance and enablement for a hub and spoke global social media team. I love the permissions/access and the ability to see who is using it, and who is not. I like the reporting features around content performance and team activities as I mentioned. The central asset management system has solved a big problem in facilitating sharing of content that is approved and meets brand expectation. Sprinklr has really helped our social to be consistent and timely across the globe.
Read Jaimie Bakas (Crandell)'s full review
Rebecca Ruck profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
Our agency has been using Sprinklr for an S&P 500 retail real estate client for the past 12 months. We utilize Sprinklr primarily for creating social media content, engaging with their online communities, and "listening" for customer service opportunities. Sprinklr's web based solution solves many problems for retail and mall management teams. These include online content solutions for planning, publishing, automation, asset and campaign management, as well as, customer engagement and case management.
  • Asset planning and content management that allows for optimizing, tagging, and scheduling of compliant posts to multiple social networks.
  • Centralized reporting and metrics of social network data.
  • Online community listening and engagement.
  • Real-time communications.
  • Brand monitoring and reputation management.
  • Automation functions that allow businesses to efficiently route operations and minimize manual tasks.
  • Mobile app allows you and your team to manage your company's online presence 24/7 from anywhere.
Sprinklr is a great tool for any company desiring a consumer centric solution. From my experience, Sprinklr appears to be especially well suited for big global brands with large teams.
Sprinklr does not seem to be cost effective for smaller businesses or teams, but I may be wrong. It could depend on how a company, of any size, utilizes it. If the tools solve problems and support a company's growth and goals, I can see how the investment could be justified.
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Meg Ruggieri profile photo
Score 8 out of 10
Vetted Review
Verified User
Review Source
My company uses sprinklr as a way to pull in reviews from multiple review and social platforms for our clients. It's a means of community engagement as well as social reputation. It is used by our content department to respond to reviews as well as as our account department to report on engagement. It increases productivity because we no longer have to go to several platforms to find all the information we need. We can do it all at once.
  • Pull in platforms in an organized manner.
  • Aesthetically pleasing.
  • Easy to use.
Good for a large chain. Not necessarily necessary for a smaller business.
Read Meg Ruggieri's full review

Feature Scorecard Summary

Boolean keyword searches (30)
7.6
Filtering out noise/spam (30)
7.1
Sentiment analysis (32)
6.5
Broad channel coverage (30)
8.1
Content planning and scheduling (31)
8.4
Audience targeting (29)
6.7
Content optimization (27)
7.1
Workflow management (28)
7.6
Automated routing and prioritization (29)
7.3
Customer interaction histories (31)
7.7
Bulk actions (30)
7.9
Lead generation (18)
8.0
Content marketing (22)
8.4
Paid media management (18)
7.4
Campaigns and promotions (21)
7.4
Twitter (35)
8.8
Facebook (33)
8.4
LinkedIn (24)
8.1
Google+ (19)
8.8
Instagram (32)
7.4
Pinterest (19)
7.0
YouTube (24)
7.0
Campaign success analytics (32)
8.9
Real-time tracking (34)
8.0
Competitor analysis (23)
8.2
Role-based user permissions & privileges (33)
8.1
Mobile access (28)
7.1

About Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement is the social media management and social media monitoring component of Sprinklr's software platform. Sprinklr is a platform that is designed to manage and enrich customer experiences across multiple social channels and websites. This solution addresses the need to manage the growing number of social channels and their expansive user bases that impact an organization.

According to the vendor, organizations will benefit by using their solution because it enables them to collaborate effectively on social and digital initiatives and speak to each consumer in one authentic, on-brand, and engaging voice across channels.

The vendor says their platform is built on one code base that organically shares data and enables greater agility, rich insights, automated efficiency, and protected security.

Sprinklr Modern Engagement (formerly Social + Messaging Suite) Features

Listening/monitoring Features
Has featureBoolean keyword searches
Has featureFiltering out noise/spam
Has featureSentiment analysis
Has featureBroad channel coverage
Publishing Features
Has featureContent planning and scheduling
Has featureAudience targeting
Has featureContent optimization
Has featureWorkflow management
Engagement Features
Has featureAutomated routing and prioritization
Has featureCustomer interaction histories
Has featureBulk actions
Marketing Features
Has featureLead generation
Has featureContent marketing
Has featurePaid media management
Has featureCampaigns and promotions
Channel coverage/integration Features
Has featureTwitter
Has featureFacebook
Has featureLinkedIn
Has featureGoogle+
Has featureInstagram
Has featurePinterest
Has featureYouTube
Reporting/analytics Features
Has featureCampaign success analytics
Has featureReal-time tracking
Has featureCompetitor analysis
Account management Features
Has featureRole-based user permissions & privileges
Has featureMobile access
Additional Features
Has featureActivate social chatter into real-time insight and engagement
Has featureOrganize relevant content for the most impactful audience, time, and channel
Has featureEasily moderate high volumes of daily conversations and personalize engaging messages
Has featureAutomatically optimize paid budgets and consolidate reporting across channels
Has featureUnderstand social audiences more deeply, segment them, and motivate advocates
Has featureGain insight on all social activities at aggregated and granular levels

Sprinklr Modern Engagement (formerly Social + Messaging Suite) Screenshots

Sprinklr Modern Engagement (formerly Social + Messaging Suite) Videos (6)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) Downloadables

Sprinklr Modern Engagement (formerly Social + Messaging Suite) Integrations

Google Analytics, Bitly, Marketo, Salesforce, Omniture

Sprinklr Modern Engagement (formerly Social + Messaging Suite) Competitors

engagementlabs esuite, Hootsuite, Oracle Social Cloud, Radian6, Sendible, Viralheat, MavSocial, Adobe Social, Khoros Marketing (Formerly Spredfast + Lithium), Interactions Digital Roots (formerly ENGAGE), Salesforce, Oracle Social

Pricing

Does not have featureFree Trial Available?No
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?No

Pricing is configurable based on enterprise needs.

Sprinklr Modern Engagement (formerly Social + Messaging Suite) Customer Size Distribution

Consumers
0%
Small Businesses (1-50 employees)
0%
Mid-Size Companies (51-500 employees)
0%
Enterprises (> 500 employees)
100%

Sprinklr Modern Engagement (formerly Social + Messaging Suite) Support Options

 Paid Version
Phone
Email
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Sprinklr Modern Engagement (formerly Social + Messaging Suite) Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android, Windows Phone, Blackberry
Supported Languages: 65 supported languages, including English, French, Italian, German, Russan, Spanish, Simple Chinese, Japanese, and Portugese