Overall Satisfaction
Qualtrics was used for the analysis of marketing surveys conducted to determine brand positioning and strategy for a new online organization looking to optimize their current marketing and advertising well identifying new target markets on a global scale.
- Qualtrics excels at correlating data points across various metrics to find important statistical data points such as group means, medians and outliers.
- Qualtrics is an excellent tool for comparing disparate survey questions to gain meaningful insight, such as psychographic to demographic.
- The visualization capabilities help users to find meaningful insight and patterns in a new way.
- Loading information is user friendly and can easily be scaled across an organization to allow multiple users to become experts quickly.
- The user interface is complex, it could be made simpler.
- If data is not correctly correlated, there is no warning system to tell a user he may have created inconclusive results.
- There is no recovery is the program crashes during use, everything is lost. Save often!
- Helped ID new markets.
- Positive ROI
- Fast Implementation and reporting
Survey monkey was another option. It could not create new insights for us, Qualtrics blew it out of the water.