Qualtrics - the Good, the Bad, and the Ugly
Greg Timpany | TrustRadius Reviewer
Updated May 03, 2016

Qualtrics - the Good, the Bad, and the Ugly

Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

I have used multiple survey development platforms over the last 10 years. Qualtrics has one of the best lookin guser interfaces of all the programs. It is easy to use and very efficient in the process it uses to create the surveys. I am also a fan of its capacity to manage panels and report on their response patterns.

Modules Used

  • Research Suite

Overall Satisfaction with Qualtrics

I have used Qualtrics in the past to reach out to both customers and prospects in order to gain a better understanding of their wants and needs for professional training. The product was used only by myself. However, I have taught market research courses where Qualtrics was the available platform. Qualtrics effectively addresses gaps in market knowledge by our marketing and product development teams.

Update: I just switched to Qualtrics as my primary platform. There certainly are some differences in the way they handle tasks compared to Cvent. However, the Qualtrics support team has been amazing during this transition.
  • Strong user interface - simply put it looks good on the screen
  • Excellent question bank - really grateful for the pre-populated scale questions
  • Always nice to have a direct export to SPSS - really creates efficiencies in the analysis and reporting phase.
  • Their support crew is skilled at assisting new users shorten their learning curves.
  • Making sure usage costs are adequately explained
  • Requires more programming to achieve certain tasks, such as providing a scoring report for a multi-section assessment.
  • Very efficient platform for developing surveys, collecting the data and reporting on the findings. It made my job easier and more fun!
Qualtrics is a solid platform. It has all of the features a market researcher would need for collecting quantitative survey data. It is meeting my needs for the projects I am working on presently. It is more robust than Cvent and on par with Vision Critical as an enterprise feedback management program.
  • Employee Surveys
  • Customer Surveys
  • Research Studies
Enterprise level voice of customer and marketing research applications. Not well suited for smaller firms.

Qualtrics Feature Ratings

Survey templates
Custom logo/branding
Changes to live survey
Question design help
Multiple question types
Survey logic flexibility
Response tracking
Data export
Standard reports
Custom reports
Vendor-offered crowdsourcing
Respondent restrictions
Access controls

Using Qualtrics

Only because I was approached by another platform that better suited our cost constraints. If you have the budget I would highly recommend Qualtrics.