Qubit - simplifying analytics
November 25, 2014

Qubit - simplifying analytics

Richard Thirsk | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Deliver
  • Discover

Overall Satisfaction with Qubit

Qubit is being used for multivariate testing on the DFS Website, to improve customer journeys onsite as well as feeding back into overall marketing campaigns.
Qubit is also used to implement technical changes to the website, before any changes are hard coded, speeding up the change management process.
  • Generated increases revenue from simple AB tests, tracked to website conversion rates
  • Implemented a compliance change to the website that could have taken a couple of months as part of a release schedule
  • Tested a marketing stap lines for a campaign with the winning variant being taken through the line
  • Qubit is a fast growing company with the issues that growth can cause, ie change of the internal team, slight lack of depth in talent. Most of these issue have been overcome
  • Overall Qubit has delivered positive ROI on the majority of tests. More importantly it has allowed us to test hypothesis limiting the risk to the business, increasing the speed of decision making.
Qubit is now part of business as normal - we are also testing new qubit products which will further integrate their services into the wider DFS team
Volume of visitor numbers is vital to gain statistically significant findings- So the discover service is less relevant for our smaller brands