Qubit - simplifying analytics
November 25, 2014

Qubit - simplifying analytics

Richard Thirsk | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Deliver
  • Discover

Overall Satisfaction with Qubit

Qubit is being used for multivariate testing on the DFS Website, to improve customer journeys onsite as well as feeding back into overall marketing campaigns.
Qubit is also used to implement technical changes to the website, before any changes are hard coded, speeding up the change management process.

Pros

  • Generated increases revenue from simple AB tests, tracked to website conversion rates
  • Implemented a compliance change to the website that could have taken a couple of months as part of a release schedule
  • Tested a marketing stap lines for a campaign with the winning variant being taken through the line

Cons

  • Qubit is a fast growing company with the issues that growth can cause, ie change of the internal team, slight lack of depth in talent. Most of these issue have been overcome
  • Overall Qubit has delivered positive ROI on the majority of tests. More importantly it has allowed us to test hypothesis limiting the risk to the business, increasing the speed of decision making.
Qubit is now part of business as normal - we are also testing new qubit products which will further integrate their services into the wider DFS team
Volume of visitor numbers is vital to gain statistically significant findings- So the discover service is less relevant for our smaller brands

Comments

  • Laura Kightlinger | TrustRadius Reviewer
    Laura Kightlinger
    commented 9 years ago
    Hi Richard, Thanks very much for your feedback. We are so pleased to know that Qubit has been fully integrated at DFS and is viewed as part of your normal business operations. When we have the chance to operate as an extension of our clients' teams, we find our partnerships are especially beneficial. You are right, we are growing quickly, and I am sorry there may have been some challenges in the past as a result. We are continually implementing internal processes and training to mitigate anything like this. Please do let us know if you have additional feedback now or in the future. Thanks again for taking the time to share your thoughts. - Laura, Head of Customer Success at Qubit

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