Item: Coveo Qubit
Rating: 8
Author: Ben Paris

Overall Satisfaction with QuBit

Use Cases and Deployment Scope

We use it for A/B testing, customer insight, user insight, Targeted on site advertising. 3rd party due diligence, Tag Management. It is mainly used by the E-commerce team for Links of London, we originally started with it solely in the UK , but we were impressed with what it does so we rolled it out on to our Canadian and US sites as well. We now also use it to enhance the customer experience through Customer service. And we feed info through to other teams, such as the merchandising team, within the company when relevant.

Pros and Cons

Pros

Tag Management - easy interface for non Java Script users.
UX enhancement - Team advice from Qubit on enhancement theories and strategies
A/B testing - Good interface for setting up testing layers. good support from Qubit if needed.

Cons

Trigger email reports would be nice

Return on Investment

Increased ROI from areas of the Site we have improved though A?B testing
Increased conversion rates on promotionas though serving targeted layers
Improved Customer service from learning through customer feedback

Likelihood to Renew

Good to work with both in people and in system.

Likelihood to Recommend

The Qubit Tool is a good way to learn and react to the users of your website. It has Detailed exit feedback from users. A quick and usable interface that allows the e-commerce team to theorize, learn and enhance all areas of the website without the cost of hard-coding changes before they prove themselves to be worthwhile changes.

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Qubit

Modules Used