Powerful technology partner
July 15, 2016

Powerful technology partner

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Qubit

The marketing department uses Qubit for optimisation and A/B testing on two of our websites with a view to improving the conversion rate of website visitors to holiday enquiries. This intelligence allows us to make decisions on how best to use the resources of our in-house development team. Additionally, Qubit facilitates more tracking and analytics than would be possible just with Google Analytics.
  • Data driven approach
  • Valuable insights
  • Analytics
  • Sometimes I have problems opening specific experiments in Deliver, the Qubit online interface, and get a "sorry something's gone wrong" message.
  • It would be useful on the experiences overview page in Deliver if as well as seeing the status and number of visitors for each experience you could also see the current uplift/downlift.
  • Sometimes the quality assurance process before an experience goes live can be really quite long and quite often there are still issues with an experience once it goes live in spite of this time consuming step.
As a business we had not previously worked with a supplier offering a similar service and functionality to that of Qubit. We heard one of the Qubit founders speak at an event and were excited by the possibilities their technology and expertise could offer us to enhance the performance of our website.
Qubit is probably particularly well suited to ecommerce sites as it would be easier to directly attribute an ROI to particular experiences but can still be very valuable in a situation like ours where we are not ecommerce because we can still measure enquiries/leads rather than actual revenue. Qubit would probably be less well suited to an information orientated site that generates revenue from advertising.