Radian6 - Your Reporting All-Star
Jenn Vojta profile photo
October 24, 2013

Radian6 - Your Reporting All-Star

Score 9 out of 101
Vetted Review
Verified User
Review Source

Software Version
Modules Used
Radian6 Dashboard, Radian6 Insights

Overall Satisfaction

  • Radian6 is an industry leader in social media monitoring. In terms of the results returned from the web at large I've always been extremely satisfied. They manage to return just about every company and entity mention out there. The widgets are quick and easy to create and provide C-Level teams with an overview of information they need to know while letting those using the tool daily dig deep into the data. It's the best of both worlds. I will say if you aren't used to a dashboard tool the setup and creation of this will be a bit of a learning curve but nothing you can't handle with the support of their customer service team.
  • The profile setup is relatively easy although when it comes to clearing out spam results from Facebook it is a bit of a manual process. This is out of Radian's control as it is an API issue on Facebook's part.
  • I find their proprietary influencer tool isn't very helpful or accurate. You can change influencer attribute settings in the report and it does give you results however it isn't fully comprehensive. Instead we use the tool to monitor conversations and hashtags to identify influencers.
  • We are able to show where our social efforts are contributing to our overall strategic goals and the purchase funnel.
As I'm not involved in the decision for renewing the service I am not positive if the contract would be renewed or not. However we are seeing positive results and mostly are satisfied with Radian6.
Radian6 is a great tool and service that I have come to rely upon. With many competitors coming up in the marketplace there are certain one-off features Radian6 has yet to start incorporating, for instance returning Pinterest results. This is something I hope they address and continue to improve upon as they are a Salesforce company and have been an industry leader for many years.