Item: RainKing (discontinued)
Rating: 9
Author: Ryan Schertzer

Overall Satisfaction with RainKing (acquired by DiscoverOrg)

Use Cases and Deployment Scope

We use RainKing primarily in our prospecting efforts to identify and validate individuals and organizations. We use RainKing as we continue to build and refine territory account lists. The information in RainKing is invaluable in helping us more clearly understand who we're talking to and where they fit within the organization. It also gives us some insight into the technology landscape within the organization.

Pros and Cons

Pros

Organization charts
Account-level information
IT personas

Cons

Non-IT personas
Would like to see them research a bit quicker.
Would like to see the DiscoverOrg capabilities extended to existnig RK customers.

Return on Investment

Saves time looking for contact information at a rep level.
Aids in territory building at an operational level.

Alternatives Considered

When we bought RainKing they were not yet owned by DiscoverOrg and we considered DO at that time.

Likelihood to Recommend

RainKing is especially good if you are looking for IT buyers in larger organizations, primarily in the US. If you want lots of non-IT buyers and LOB individuals it will require time and research.

RainKing (discontinued) Feature Ratings

Comments

Please log in to join the conversation

Making it Rain with RainKing