Overall Satisfaction with RavenTools
RavenTools was used by my organization to monitor keyword ranking and traffic for search engine optimization projects. We used its reporting capabilities to provide white labeled SEO reports to show progress on search engine marketing projects. Reporting on keyword ranking and traffic can be problematic since Google's "not provided" keyword data update, and RavenTools offers an adequate solution to this issue.
- SEO keyword rank tracking
- White label reporting capabilities
- Aggregating report data from multiple platforms (AdWords, Bing, SEO, etc.)
- More detailed reporting from AdWords
- Additional customization options for reports
- Smarter SEO site auditing - it can review things using rigid criteria, but doesn't offer the kind of nuanced analysis that a trained SEO analyst can deliver.
- More efficient client reporting
- Better monitoring of organic keyword ranking
- Additional SEO analysis to reference for site audits