RavenTools for SEO tracking and reporting
Shawn Livengood | TrustRadius Reviewer
September 04, 2015

RavenTools for SEO tracking and reporting

Score 6 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with RavenTools

RavenTools was used by my organization to monitor keyword ranking and traffic for search engine optimization projects. We used its reporting capabilities to provide white labeled SEO reports to show progress on search engine marketing projects. Reporting on keyword ranking and traffic can be problematic since Google's "not provided" keyword data update, and RavenTools offers an adequate solution to this issue.
  • SEO keyword rank tracking
  • White label reporting capabilities
  • Aggregating report data from multiple platforms (AdWords, Bing, SEO, etc.)
  • More detailed reporting from AdWords
  • Additional customization options for reports
  • Smarter SEO site auditing - it can review things using rigid criteria, but doesn't offer the kind of nuanced analysis that a trained SEO analyst can deliver.
  • More efficient client reporting
  • Better monitoring of organic keyword ranking
  • Additional SEO analysis to reference for site audits
Moz is much better at SEO analysis and keyword rank tracking, but it doesn't offer the kind of reporting aggregation that Raven does.
RavenTools is better for report aggregation than it is for measuring SEO and PPC performance. Much of its capability can be replicated via automated reports in AdWords/Google Analytics, but if you want to save some time in setting that up, RavenTools might be useful for you and your organization.

RavenTools Feature Ratings

Keyword analysis
6
Backlink management
5
SERP ranking tracking
7
Page grader
5
Competitive analysis
5
Site audit / diagnostics
5
Site recommendations
5
Task management
6
Local SEO
5
Social SEO
5
Mobile SEO
5
Global SEO
5
Multi-domain support
5
Integration with web analytics tools
7