The Essential Search Marketing Tool
September 04, 2015

The Essential Search Marketing Tool

Jennifer Long | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Modules Used

  • Website & Chrome Extension

Overall Satisfaction with RavenTools

RavenTools is used everyday by our search marketing department. We've found it an invaluable tool for tracking outreach, contact information, opportunities, log in details, and other important information for specific sites on a client-level basis. In addition RavenTools connects with the Google Search Console, Google Adwords, Google Analytics, and uses Majestic SEO's backlink data in reports. My favorite tool for new clients is the site audit, which renders a simple but powerful report highlighting issues that need to be fixed like semantic data, visibility issues, and duplicate content or title tags. I highly recommend RavenTools for other SEOs and content marketing teams!
  • Organizes contact details, outreach, and log in information for websites.
  • Reports: Audits, analytics, performance.
  • Easy Integration via browser extensions and API key.
  • The chrome extension is very glitchy, please fix.
  • I would like to be able to compare one client's links to another's and be given a list of sites that ones has a link from but not the other.
  • Increased efficiency
  • Better link tracking
  • Improved Organization
ActiveCollab was okay for task management, but it doesn't hold a candle to all of the funtionality built into RavenTools. I feel like RavenTools is THE must-have tool for people in my industry.
RavenTools is well suited for online marketers and content marketers. I don't think it is necessarily the best tool for paid search marketers because they do not need all of the link tracking and outreach tools in the software.

RavenTools Feature Ratings

Keyword analysis
Backlink management
SERP ranking tracking
Page grader
Competitive analysis
Site audit / diagnostics
Site recommendations
Task management
Local SEO
Social SEO
Mobile SEO
Global SEO
Multi-domain support
Integration with web analytics tools

Using RavenTools

4 - SEO pros, link builders, and project managers. But these positions actually encompass many other roles as well such as social media management, content marketing, outreach, branding, etc.
4 - I don't think that there is a particular type of skill required to support RavenTools. It is easy to use and learn, and has tools and capabilities that are perfect for the internet marketing industry as a whole. I think the most important skills used inside the dashboard are analytics, link building, content marketing, and performance tracking.
  • SEO Project Management
  • Link Building
  • Content Marketing
  • Link Prospecting
  • Organizing client data
  • Outreach
  • Editorial Calendar Integration would be nice
Because I use it everyday, and I consider it a must-have to perform my job.