Item: ReadyTalk (Discontinued)
Rating: 4
Author: Verified User

Use Cases and Deployment Scope

ReadyTalk is used to host "simu-live" webinars from our marketing departments. We primarily use this to scheduled webinars in various timezones or to re-promote previous webinars. We use this as a time-saving tool to better reach our potential customers and broadcast our products in a way to appear a live webinar is taking place to give them an experience nearly identical to a live webinar. We also use the panelist option to have support roles logged in at the time of the simu-live broadcast to monitor Q&A and other comments that come through. We also reference the reports function to view how well our audiences interact with us and also how we can adjust attentiveness in our webinars.

Pros and Cons

Ability to broadcast in various timezones
Deep dive reports that give insight to various metrics
Ability to schedule webinars far in advance

Customer support is less than helpful and incredibly hard to get in touch with and get issues resolved in a timely manner
It is not possible to schedule multiple simu-live broadcasts at the same time without purchasing a second instance
There is not a direct integration to Marketo that works easily

Return on Investment

We currently use ReadTalk to drive awareness
We are able to reach much more vast audiences we have not previously connected with due to time differences

Alternatives Considered

ON24 and BrightTALK

We ultimately chose ReadyTalk due to the price, we currently use Zoom for live webinars. I found that ON24 was a much more robust platform that offered more and better customer support options but that came at a much higher price. Finding platforms that offer the "simu-live" option is difficult for the price and ReadyTalk met that.

Other Software Used

BrightTALK, Slack, Zoom

Likelihood to Recommend

ReadyTalk is a versatile platform that offers great services for both simu-live and live webinars, given they are not scheduled at the same time. Once the program flows in Marketo are figured out, it is quite easy to handle, the same goes with pulling attendee and engagement reports. The area ReadyTalk falls short is in their customer support. We have had four different representatives over the course of two years and have not seen any improvements. They always do respond but not in a prompt fashion that allows any issues to be resolved. We have also seen the connector between our ReadyTalk instance and our CRM break on various occasions and been told is is our CRM's fault when in fact is was an issue on their side. Though the customer support is poor, the function still meets our needs.

ReadyTalk: Meets our needs but customer support is their downfall

Overall Satisfaction with GlobalMeet Collaboration