Great tool for personal-looking email campaigns
November 05, 2019

Great tool for personal-looking email campaigns

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Reply

Reply acts as a personal email drip campaign tool for our org. We send out hundreds of invitations to researched leads and we use Reply to manage the campaigns. It’s a great tool to manage cold leads that you don’t want bogging down a CRM until they turn into warm leads through a reply.


  • Personal text-based email drip campaigns. Formatting is limited, so campaigns with HTML or heavily formatted will not work, but if you’re looking for features in regular text-based emails, Reply works great.
  • Customized emails. Even in a prewritten campaign with merged fields, sometimes you still need to customize the email slightly to certain individuals. You’re able to edit emails in a campaign to individual contacts so they receive exactly what you want but without having to create a separate campaign.
  • Tracking. Reply is great at sorting replies to emails as interested, uninterested, etc and manages them all in an inbox per campaign. The sorting algorithms are very accurate and it does a nice job tracking opens, clicks, and overall interest based on the content of an email reply.


  • Syncing to other programs. You cannot interrelate Reply with other software in a simple way. Zapier is required and even then it’s not perfect.
  • Similar to syncing, there’s no way to export results of particular campaigns. This is awful. If I send out a campaign to a group, I’d like to export the results to enter into a CRM since I can’t sync the contacts. One of these features must be added ASAP.
  • Organization. While Reply itself is user-friendly, keeping campaigns and contacts and results organized is not. You cannot organize campaigns or file them away when they are done. Therefore you have to delete campaigns to stay organized and lose results, which you cannot even export.
  • Reply has helped us successfully send hundreds of invitations that turned into customers that attended our events.
  • We have lost money through the inability to export results of campaigns and therefore lost data and leads.
Reply is more user-friendly and has more features than the other tools I’ve used. It doesn’t have every feature we need, but it works better than the others that exist in the important aspects (connects to Gmail, accurate results, customization, etc.)
Support responds quickly to most questions. Chat is live so during their business hours you get fast responses. They are flexible with plans and pricing based on your needs.

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Reply is great for cold email campaigns where follow up is needed if someone doesn’t reply. It is NOT great if you need advanced syncing to other systems or if you don’t use another system to track results. You can use Reply on its own but you will lose data and have poor leads management if not used alongside other tools.


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