A fully featured platform that tends to fly under the radar. Worth exploring.
January 04, 2018
A fully featured platform that tends to fly under the radar. Worth exploring.
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Sailthru
It is used primarily in our Marketing and Technology departments, though its impact on sales effects all others. It covers the majority of our email marketing and marketing automation needs, from promotional campaign blasts to personalized transactional sends. Email is our most effective marketing channel, like many other companies, and sailthru plays a major role in that fact.
- They do a good job at reaching out their community of users, to keep them engaged and up to date with the latest product developments.
- They produce a variety of educational materials in several formats, for all skill levels, which can be consumed in realtime or asynchronously. No matter which part of the product interests you or how you learn best, they're likely to have it covered.
- Setting up complex logical email flows using their Lifecycle Optimizer makes granular event-based segmentation and personalization easier than ever before.
- Some UI changes in my.sailthru.com would be welcome, including the ability to sort any and all lists/tables, as well as searching any such list/table for a specific result. Filtering a view is limited, and the limits vary from view to view.
- Their pricing model is relatively obfuscated to outsiders, which makes it difficult to compare against other similar offerings. If users cannot easily and readily determine how pricing stacks up, that can effect their decision and overall experience with the brand.
- They lack the breadth and depth of integrations with other common SaaS applications that you might find with something like MailChimp. Most of this can be accomplished with their API anyway, but the plug and play aspect is sure to be missed by some.
- It makes up the bulk of our most effective marketing channel. Higher return on investment and better conversion rates than virtually anything else.
Sailthru is cost effective, feature-rich, well documented, continuously growing their product offering, and combines most of what all other platforms encompass. From SMS to email, marketing campaigns to transactional sends, custom built event-based sequences, etc.