Sailthru adds smarts to any growing customer-focussed business
November 10, 2021
Sailthru adds smarts to any growing customer-focussed business
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Sailthru
Our marketing team uses Sailthru to manage campaigns and lifecycles for various triggered series of emails. The engineering team integrates features using Sailthu's APIs including triggering lifecycle email series and setting/getting various custom variables for users, removing sensitive information when requested, triggering individual emails and watching their engagement levels/open rates to gauge their interest in the brand or certain offeres. We also use Sailthru's personalized send times to best optimize for when the user is most likely to engage.
Pros
- Manage user lists and groups
- Understand the engagement of the customer
- Manage complicated template logic and email send flow logic over many days
- Allow for split testing of different campaign emails or cadences
Cons
- When you are working with a lot of customers with changes made to your custom variables/attributes over time, it can be hard to maintain backward compatibility and run analyses on the full data set
- Sailthru rarely has outages but the most likely time, historically, was during peak send times - example being Black Friday or Cyber Monday. In the last couple of years however, things have gone smoothly
- Sailthru has allowed us to see which emails and language/structures work best by split testing. This has led us to a narrowing of techniques and approaches to yield the most click through and purchase conversion rate we can muster.
- Sailthru has allowed us to treat customers differently from the outset and split test across the first X months of their time as a new customer to see more medium- to long-term behavioral shifts based on initial email volume or cadence.
- Without Sailthru, we wouldn't have been able to leave a non-technical team in charge of writing most lifecycles and email campaigns mostly unassisted while also being able to integrate with all of our touch points and smarts.
Nothing offers the customization and control for power users like Sailthru. Other options we have used have been simply as backups in case of Sailthru outages during critical moments. We chose Sailthru at the beginning of our growth from sending email natively. We haven't had a need to switch although we have briefly evaluated the cost/benefit of switching to other providers. Unfortunately, the switching cost is usually to high as we are tightly integrated.
Do you think Marigold Engage by Sailthru delivers good value for the price?
Yes
Are you happy with Marigold Engage by Sailthru's feature set?
Yes
Did Marigold Engage by Sailthru live up to sales and marketing promises?
Yes
Did implementation of Marigold Engage by Sailthru go as expected?
Yes
Would you buy Marigold Engage by Sailthru again?
Yes
Comments
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