Sailthru adds smarts to any growing customer-focussed business
November 10, 2021

Sailthru adds smarts to any growing customer-focussed business

Russell Preston | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Sailthru

Our marketing team uses Sailthru to manage campaigns and lifecycles for various triggered series of emails. The engineering team integrates features using Sailthu's APIs including triggering lifecycle email series and setting/getting various custom variables for users, removing sensitive information when requested, triggering individual emails and watching their engagement levels/open rates to gauge their interest in the brand or certain offeres. We also use Sailthru's personalized send times to best optimize for when the user is most likely to engage.
  • Manage user lists and groups
  • Understand the engagement of the customer
  • Manage complicated template logic and email send flow logic over many days
  • Allow for split testing of different campaign emails or cadences
  • When you are working with a lot of customers with changes made to your custom variables/attributes over time, it can be hard to maintain backward compatibility and run analyses on the full data set
  • Sailthru rarely has outages but the most likely time, historically, was during peak send times - example being Black Friday or Cyber Monday. In the last couple of years however, things have gone smoothly
  • Sailthru has allowed us to see which emails and language/structures work best by split testing. This has led us to a narrowing of techniques and approaches to yield the most click through and purchase conversion rate we can muster.
  • Sailthru has allowed us to treat customers differently from the outset and split test across the first X months of their time as a new customer to see more medium- to long-term behavioral shifts based on initial email volume or cadence.
  • Without Sailthru, we wouldn't have been able to leave a non-technical team in charge of writing most lifecycles and email campaigns mostly unassisted while also being able to integrate with all of our touch points and smarts.
Nothing offers the customization and control for power users like Sailthru. Other options we have used have been simply as backups in case of Sailthru outages during critical moments. We chose Sailthru at the beginning of our growth from sending email natively. We haven't had a need to switch although we have briefly evaluated the cost/benefit of switching to other providers. Unfortunately, the switching cost is usually to high as we are tightly integrated.

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Magento Open Source, Algolia, Sisense for Cloud Data Teams (formerly Periscope Data)
Sailthu is perfectly suited, no matter what level of technical skill you have or support from an Engineering team. That said, it includes many advanced features which can only be fully utilized when integrated with custom webhooks and after receiving customer data sent via their APIs. There may be easier solutions out there for less technical users or for people wanting a simpler setup to begin with.

Sailthru Feature Ratings