An expensive & complicated ESP
November 08, 2021
An expensive & complicated ESP
Score 4 out of 10
Vetted Review
Verified User
Overall Satisfaction with Sailthru
Sailthru was being used as our primary ESP and the main communication method with our active customer base. We used Sailthru to support all marketing communications that were sent via email to members. We also tested it as a prospecting channel in attempting to convert leads to customers, with varied success.
- Email Marketing
- Dynamic Email Content
- Messaging Customers
- Clunky User Interface
- Overly Complicated
- Expensive
- Maintained Reach
- Generated Revenue
- Consumed A lot of Time
I think Sailthru does a poor job at comparing to Klaviyo from a user perspective. While both platforms have very similar features and objectively achieve the same result, the user interface & journey to get there on Sailthru is overly complicated and cumbersome. Klaviyo does a much better job at being straight forward and simple to use. Plus they have a better customer service team than Sailthru.
Do you think Marigold Engage by Sailthru delivers good value for the price?
No
Are you happy with Marigold Engage by Sailthru's feature set?
Yes
Did Marigold Engage by Sailthru live up to sales and marketing promises?
No
Did implementation of Marigold Engage by Sailthru go as expected?
Yes
Would you buy Marigold Engage by Sailthru again?
No