Great platform, empowers non-technical marketers to utilize data and provides robust off the shelf analysis
November 11, 2021

Great platform, empowers non-technical marketers to utilize data and provides robust off the shelf analysis

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Sailthru

We currently use Sailthru across our business units for email and overlays. Our editorial and marketing staff utilize it to drive personalization and curation. We really value Sailthru's culture to solicit customer feedback and use it to prioritize their roadmap. I also appreciate how the platform lends itself to use by both the technical and non-technical users.
  • Personalization of content by interest, category, behavior
  • Automation of campaigns
  • Customization of user journeys and ability to retarget based on how the audience is responding to the material
  • Robust API and data extraction
  • Lists are easy to create, but difficult to locate (can't sort by most recent created, etc.). They are always listed in alphabetical order.
  • In order to improve their speed to market with features, they had a lot of tech debt to work through in the relatively recent past. This generally seems to have been corrected and their parent company appears to really be investing in their success.
  • Their automated campaign feature is due for an upgrade. This is on their roadmap and they have been open about its need to provide more robust functionality.
  • Robust and easy to use audience tracking to better understand your audience
  • Allowed us to scale content distribution through personalized automations
  • Provides for easy data export to empower analysists
Better personalization and data management.

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We are extremely happy with our partnership with Sailthru and I am a big fan. My only reservation in recommending unconditionally would be for the resources available at your company. Although non-technical users can use the platform with ease, to maximize utilization (and justify the cost), strong tech resources are preferable. Ease of use for integrations, APIs, and data management are spoken of highly by our tech teams, but organizations without those resources should plan for their need.

Marigold Engage by Sailthru Feature Ratings