Salesforce Marketing Cloud improved our campaign quality and performance.
January 24, 2026

Salesforce Marketing Cloud improved our campaign quality and performance.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketing Cloud Intelligence
  • Loyalty Management
  • Marketing Cloud Personalization
  • Marketing Cloud Engagement

Overall Satisfaction with Salesforce Marketing Cloud

Salesforce Marketing Cloud is solving our problem of managing campaigns separately in spreadsheets and enabling us to reduce complexity in our social media marketing campaign management. It reduces our overall effort in checking analytics separately, but posts can be tracked and compared simultaneously.

Pros

  • Manage social media campaigns together.
  • Analytics of Social Media Campaigns regularly.
  • Design customer journey.

Cons

  • Can reduce the tool complexity.
  • Improve the customer journey tracking and management.
  • Pricing is high.
  • Increased our campaign success ratio.
  • Improved content quality.
  • Reduced resource requirements.
It can help manage multiple campaigns to reduce time-to-market.

Do you think Salesforce Marketing Cloud delivers good value for the price?

Yes

Are you happy with Salesforce Marketing Cloud's feature set?

Yes

Did Salesforce Marketing Cloud live up to sales and marketing promises?

Yes

Did implementation of Salesforce Marketing Cloud go as expected?

Yes

Would you buy Salesforce Marketing Cloud again?

Yes

It seamlessly integrates with other solutions, such as Salesforce CRM.

Salesforce Marketing Cloud Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
Landing pages
10
A/B testing
10
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
Calendaring
9
Event/webinar marketing
9
Social sharing and campaigns
9
Social profile integration
10
Dashboards
10
Standard reports
10
Custom reports
10
API
7
Role-based workflow & approvals
8
Customizability
9
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
9
Integration with SugarCRM
9
Third-party software integrations
9

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