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Marketing Cloud by Salesforce, powered by ML
September 20, 2020

Marketing Cloud by Salesforce, powered by ML

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Marketing Cloud by Salesforce is the best email marketing platform to send customized emails. The triggers, notifications, and real-time personalizations work very well. It helps you analyze the prospect and the touchpoints. The machine learning capabilities from Interaction Studio are amazing. It helps in analyzing the customer journey and outbound orchestration. The visualization and reporting with the Marketing Cloud are really simple and cool. With this platform, we have created a lot of leads and positive responses. This is an extremely useful platform for all size businesses.
  • Analyzing the customer journey is really a good help; it helps in revisiting the strategy.
  • Outbound orchestration across all the touchpoints; these are really helpful insights
  • Real-time personalization and machine learning capabilities from Interaction Studio add on value in Marketing Cloud.
  • Too much input from ML distracts you from the existing strategy.
  • Tool expertise is required, not very easy to operate.
  • Helped us in generating more leads.
  • More insights from the prospect's world.
  • Good to strategies outbound campaigns with ML support.
Support is one call away from the user.
It requires tool expertise, proper knowledge, and KT is required.

Do you think Salesforce Marketing Cloud Interaction Studio delivers good value for the price?

Yes

Are you happy with Salesforce Marketing Cloud Interaction Studio's feature set?

Yes

Did Salesforce Marketing Cloud Interaction Studio live up to sales and marketing promises?

Yes

Did implementation of Salesforce Marketing Cloud Interaction Studio go as expected?

I wasn't involved with the implementation phase

Would you buy Salesforce Marketing Cloud Interaction Studio again?

Yes

With hundreds of features, interaction across email, mobile, advertising, and the web is very smooth. It really helps in analyzing customer touchpoints. It helped us in generating a lot of leads with a timely change in strategy and personalization.