Marketing Cloud by Salesforce, powered by ML
September 20, 2020
Marketing Cloud by Salesforce, powered by ML
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Salesforce Marketing Cloud Interaction Studio
Marketing Cloud by Salesforce is the best email marketing platform to send customized emails. The triggers, notifications, and real-time personalizations work very well. It helps you analyze the prospect and the touchpoints. The machine learning capabilities from Interaction Studio are amazing. It helps in analyzing the customer journey and outbound orchestration. The visualization and reporting with the Marketing Cloud are really simple and cool. With this platform, we have created a lot of leads and positive responses. This is an extremely useful platform for all size businesses.
Pros
- Analyzing the customer journey is really a good help; it helps in revisiting the strategy.
- Outbound orchestration across all the touchpoints; these are really helpful insights
- Real-time personalization and machine learning capabilities from Interaction Studio add on value in Marketing Cloud.
Cons
- Too much input from ML distracts you from the existing strategy.
- Tool expertise is required, not very easy to operate.
- Helped us in generating more leads.
- More insights from the prospect's world.
- Good to strategies outbound campaigns with ML support.
Do you think Salesforce Marketing Cloud delivers good value for the price?
Yes
Are you happy with Salesforce Marketing Cloud's feature set?
Yes
Did Salesforce Marketing Cloud live up to sales and marketing promises?
Yes
Did implementation of Salesforce Marketing Cloud go as expected?
I wasn't involved with the implementation phase
Would you buy Salesforce Marketing Cloud again?
Yes
Comments
Please log in to join the conversation