Simply a great service any company must put a bet on
September 18, 2020

Simply a great service any company must put a bet on

Jonathan Sandoval | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Salesforce Audience Studio (formerly Salesforce DMP)

Simply the best CRM platform in existence, every company should make a contract with Salesforce Audience Studio in order to keep track of their audience processes, developers just like me tend to be constantly learning new ways to improve our techniques using the platform, so most of us are really committed. The way my organization uses it commonly is to accomplish some tasks required by external companies requiring solutions for their CRM platforms, most of the times it's all about improving their employees' tasks, creating apps to help them register new information quicker and more efficiently, also designing a comfortable environment.
  • Audience in an ordered way.
  • Well prepared documentation.
  • Simplicity.
  • Flexibility.
  • Open-source.
  • Very flexible.
  • Most topics are covered in the CRM.
  • The way to order massive data is impressive.
The best way to keep your company CRM up to date is to keep track of new updates within the market, make sure to stay tuned with your Salesforce engineer in order to keep upgrading, do not let yourself still and keep moving forward with anything Salesforce Audience Studio has to offer every update.
The support is simply great, their bots are always active to pick up any case and classify it in order to deliver a proper feedback from a real person behind the scenes, do not hesitate to answer for any quick doubt, I'd say 99% of the errors have already been reviewed.
You are pretty much organizing your company's CRM all the time, your engineers deserve the best too, keep using the new tools Salesforce has to offer, to keep your engineers in fit and move along with the world. As an engineer I know when something is old enough to keep working with.

Do you think Salesforce Audience Studio delivers good value for the price?

Yes

Are you happy with Salesforce Audience Studio's feature set?

Yes

Did Salesforce Audience Studio live up to sales and marketing promises?

Yes

Did implementation of Salesforce Audience Studio go as expected?

Yes

Would you buy Salesforce Audience Studio again?

Yes

It is less appropiate to build a contract with Salesforce if your company is too small, the price/functionality belongs as is, so your company must be large enough to fit the size of a Salesforce environment adaptation, make sure also that you have contact with different companies available for accepting outsourcing.

Salesforce Audience Studio Feature Ratings

Collection of first-party data
10
Collection of third-party data
10
Access to Third-party Data Providers
4
Audience taxonomy
10
Tag Management
10
Data Analysis Dashboard
10
Data Transfer
10
DSP integration
7
Campaign Analytics
10
Audience Analytics
10