Item: Salesforce Data Cloud For Marketing
Rating: 3
Author: Omar MAES

Use Cases and Deployment Scope

It was used mainly for the company to gather intelligence about our clients and try to segment them and push offers accordingly to what we could expect them to be interested in. The software helped us to gain some good clients and achieve more deals while focusing more on getting new partners in.

Pros and Cons

Segment client audience.
Assign account manager dynamically.

Expensive in the long run.
Expensive setup to get the maximum of the software.

Return on Investment

Return of high spenders.

Alternatives Considered

Bigin by Zoho CRM and Zoho Analytics (formerly Zoho Reports)

Much more expensive and difficult to change from the initial setup. Needs to be used as a powerful tool and gather as much data as possible from the start as the cost-saving here should not be your driver to get that software in the first place. Others are cheaper and easier to change while in it.

Support Rating

The support is almost inexistent. We have been requesting help from them a few times without success. The overall strategy of Salesforce is to provide jobs to an army of consultancy firms dedicated to integrating Salesforce solution rather than providing a sometimes simple answer to basic user questions. Frustrating, especially when you try to make the solutions work for your own needs which can change from time to time.

Usability

Certainly, the best part of the software, the insight of this part can help a lot to gather new trends to effectively achieve new deals and perform better overall. Is it worth the cost of the rest of it, it is a question still in the open for us while we are trying other competitor DMP.

Key Insights

Do you think Salesforce Data Cloud For Marketing delivers good value for the price?

Are you happy with Salesforce Data Cloud For Marketing's feature set?

Yes

Did Salesforce Data Cloud For Marketing live up to sales and marketing promises?

Did implementation of Salesforce Data Cloud For Marketing go as expected?

Would you buy Salesforce Data Cloud For Marketing again?

Other Software Used

Xero, DocuSign, HubSpot CRM

Likelihood to Recommend

Well suited: The software is particularly well suited if you can draw a map of what would be your clients and their consumption patterns beforehand. If you have a business model which might change drastically with the introduction of a new product or service you may find the transition quite expensive to build in the software.

Not so great, especially when it's time to reinvent yourself

Overall Satisfaction with Salesforce Audience Studio (formerly Salesforce DMP)