Best Target Prospects with Seismic
May 16, 2019

Best Target Prospects with Seismic

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Seismic

Seismic is used by the Sales and Marketing departments at my organization. It is a great tool to identify prospect interest, verify a contact is still responsive, track certain areas of interest and thus allows us to best target a conversation to result in quality leads and opportunities. The feedback from Seismic tracking is extremely helpful because it allows us to know if someone is actively reading literature and which areas they find most interesting, so we can immediately act while it is still fresh in their minds. The variety of how long a contact can look at the literature, the customization of the HTML display text and the ability to easily find your predictive content all lead to a succinct, helpful and personal email to prospective contacts. It is extremely easy to find content based on category and to easily access the literature that you send out the most frequently. It has saved me and others so much time from manually finding, copying and pasting links that aren't live and don't give any feedback.
  • Customization of HTML text: allows literature to be integrated seamlessly into the email so that it doesn't appear sales-y and aggressive.
  • Customization of the length that the live link can last: allows us to determine how long we want the contact to be able to view the literature based on our timeline.
  • Feedback from specific pages: this is extremely important as it shows us the features that the contact found the most interesting and allows us to best strategically target the contact.
  • The predictive content section could be a little more intuitive so that it didn't require any manipulation.
  • Seismic has been positive in identifying which contacts or accounts will actually lead to quality leads and opportunities.
  • Marketo
While Seismic is fundamentally a bit different than Marketo, the idea behind tracking contact interest is similar and provides helpful insight on the prospect.
Geopointe, ZoomInfo, Hunter
Seismic is extremely well suited in a marketing or sales positions in which it is important to track the interest of a prospect. The fact that you get live feedback while the contact is viewing information and can get an understanding of which pages and parts the contact found most important is imperative in strategically targeting your pitch approach. I have found it very helpful as well in identifying if prospects are actually interested. If they never open the Seismic link, it gives me an excuse to follow up by phone and see if they got my email, open the door for more conversation, etc.