Sales Enablement Software
These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.
Sales Enablement Software TrustMap
TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.
Gong helps people and companies reach their potential. The Gong Revenue Intelligence Platform™ enables customer-facing teams to take advantage of their most valuable assets – customer interactions, which the Gong platform automatically captures and analyzes. Gong then delivers insights…
Chorus.ai, from ZoomInfo, is a platform for generating actionable call notes and insights into sales conversation for optimization and sales enablement or training purposes harnessing AI.
Bloomfire provides knowledge engagement, aiming to deliver an experience that connects teams and individuals with the information they need to excel at their jobs. Their cloud-based knowledge engagement platform aims to give people one centralized, searchable place to engage with…
InsideSales Playbooks (formerly XANT Playbooks) aims to help SDRs and AEs quickly build closeable pipeline, by helping salespeople get a hold of more of the right people. InsideSales.com uses their A.I.-platform called Neuralytics to target likely buyers combined with their cadence…
Wingman is a real-time sales coaching tool that gives sales reps the right information at the right time, while they are on a call. Wingman automatically joins sales calls and based on the conversation, cue-cards show up to help sales reps with customer objections, questions and…
Seismic is a recognized leader in sales and marketing enablement. The vendor's value proposition is that their solution equips global sales teams with the knowledge, messaging, and automatically personalized content proven to be the most effective for any buyer interaction. Additionally,…
Find any business professional's contact information. Search entire market segments, or for specific individuals or accounts. Used by salespeople, recruiters, and marketers to help them build their ideal list of leads and candidates. LeadFuze aggregates the world’s professional…
ClearSlide enables sales and marketing teams to find content, communicate it whether in-person, on the phone or through email, and get insights into how customers engage, with the goal of helping sales and marketing teams make every interaction count and create amazing customer…
Brainshark is a video presentation platform for sales enablement, now from BIgTinCan (acquired August 2021).
Highspot is a sales content management software solution offered by Highspot.
Lead411 is a sales intelligence solution that provides provides news-driven sales leads, IT intelligence and unlimited company contacts within a simple UI. Key differentiators are unlimited downloads, fresh daily leads based on territory, and a no commitment monthly offer.
Triblio is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Triblio’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.…
Oracle CX Sales (formerly the Engagement Cloud, and before that the Oracle Sales Cloud) is a sales automation software accessible through Microsoft Outlook, iOS, and Android, along with territory and quota management and social collaboration. CX Sales includes modules such as the…
Terminus states that lead-focused strategies were built for another era and traditional marketing playbooks aren’t working anymore. To revitalize the role of marketing as a revenue engine is to engage target accounts across the entire customer lifecycle. So Terminus empowers marketers…
Apollo is an all-in-one sales intelligence platform with tools to help users prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database…
Paperflite is a marketing collateral management and sales enablement platform designed for organizing, distributing, and sharing content with customers. Its real-time engagement analytics provide insights into how content is being used, accessed, viewed, and shared by end-users.…
Sage CRM is an SMB-oriented CRM platform offered in both SaaS and on-premise editions. Unlike the Sage SalesLogix product, the SaaS version is a true multi-tenant offering. The platform offers excellent integration with Sage ERP and accounting products. It is also a good global…
CloudApp is an instant video, image, and screen capture platform for professionals. The vendor says CloudApp is the fastest way to record and embed video, GIFs, screencasts and marked up images throughout business workflows (e.g. software development, design, customer success, support,…
Scratchpad is a productivity tool for account executives, built for sales to update Salesforce, take sales notes, and daily todos. The software can be installed as a Google Chrome plugin or as a web application. It connects to Salesforce and provides an interface where sales…
GetAccept is a software platform designed exclusively for sales professionals which facilitates deal design, orchestration and closure. Sales management and marketing teams are able to create automated deal workflows on behalf of sales representatives; combining video, live chat,…
Winmo is a sales intelligence solution that is a resource for advertiser-agency relationships and marketing decision-maker contact information. This solution includes personalized email alerts, lead recommendations, industry news, research on CMO arrivals and departures, and enhanced…
MindTickle is a sales training platform. It has features for onboarding, product training, coaching and ongoing performance checks that helps companies to prepare their sales teams and partners. The vendor says their solution allows companies to do this in a scalable and effective…
Cirrus Insight integrates Salesforce with Gmail, Google Calendar, and Google Contacts. Instantly View Contextual Salesforce Information in Your Inbox. Save Emails & Attachments to Salesforce with a Click. Sync Your Google & Salesforce Calendars. Create & Edit Salesforce Records…
What is Sales Enablement?
Sales Enablement Software is used to develop a strategy for equipping, motivating, and training sales teams to sell better. It focuses on high-quality, targeted sales efforts, which are supported by sales content and sales intelligence pertaining to the opportunity. There are a range of different products included in this category, some of which focus on one key area of sales enablement. Others may provide a suite of sales enablement capabilities.
The primary reason there is a wide collection of different types of tools that fall under the umbrella of ‘sales enablement software’ is because each type of tools often plays a vital role in an organization's overall sales enablement strategy.
Some of the different types of tools included in this category are:
- Sales content management software
- Sales coaching software
- Sales performance management software
- Customer relationship management (CRM) software
- Sales intelligence software
- Intent data providers
- Sales email tracking tools
- Predictive sales analytics tools
- Revenue operations platforms
This is a different tactic than sales acceleration (which focuses more on productivity and streamlining administrative tasks), although they are complementary. Sales engagement platforms often include both sales enablement and sales acceleration elements.
Note that many vendors use both of these terms, or use the terms interchangeably.
Sales Enablement Strategies and Features
Sales Enablement tools usually fall into one or more of the following categories, depending on how they approach improving the quality of sales conversations (and hopefully, the results!). Each of these groups of products can be thought of as one component of a larger sales enablement strategy, or as individual sales enablement strategies.
These different types of enablement strategies can also be thought of as the features large sales enablement suites have. Point solutions may only include one or two of these feature areas.
Sales Content Management & Presentation
This type of software provides sales teams with a way to create, store, and manage content. Providing prospects with the right content at the right time can help lead them further down the sales funnel. Video platforms like Vidyard and Brainshark provide SDRs and account executives with a way to share demo and training videos with prospects and clients.
Examples include: Bloomfire, Brainshark, ClearSlide, Seismic, Vidyard, Postwire, and Highspot
Sales Coaching and Training
Sales coaching and training software help sales reps record custom communications (e.g. email or voice calls), and then identify areas where reps can improve. Some tools harness artificial intelligence capabilities like machine learning (ML) or natural language processing (NLP) to make recommendations about where deals went sour, what sales rep behaviors lead to success, and which prospect signals to look out for.
Sales Performance Management
Sales performance management (SPM) software is often geared more towards sales managers or sales directors. It can help them track their team’s performance, identify high-performing reps, keep track of quotas, and allocate territories and quotas in a way that maximizes revenue. SPM platforms typically cover five core areas:
- incentive compensation management
- quota management
- territory management
- sales performance tracking
- sales analytics and reporting
Customer Relationship Management (CRM)
In the context of sales enablement, CRM software helps teams keep track of contacts, prospect and customer communications, and accounts that have moved from one stage of the sales funnel to the next. Features like lead and opportunity management and pipeline visualization are essential when it comes to creating accurate sales forecasts and keeping track of sales performance.
Sales Intelligence & Intent Data
Sales intelligence solutions help supply agents with the information they need to accurately target accounts and close deals. Sales intelligence data usually falls into one of a few buckets: firmographic, demographic, technographic, or industry information. This information helps reps identify different characteristics of the contacts or accounts they’re targeting.
Intent data providers give sales reps access to behavioral information about contacts or accounts. This type of information is more dynamic than the type of sales intelligence describes above because it provides reps with an intent signal. For example, it may show you which accounts have actively been searching for your products or brands on specific websites.
Sales Email Tools
Sales email tools allow reps to view contextual information during conversations, set up cadences, or track email engagement and deliverability metrics. Some tools focus on only one of these areas, while others may do all three. Sales email software often helps enable sales reps while accelerating the sales cycle at the same time. For example, sales email templates are one way reps can automate the outreach process. Thus, there are some sales email tools that are in both the sales enablement and sales acceleration software categories.
Predictive Sales Analytics
Predictive sales analytics tools help sales reps and managers use sales and marketing data to do things like predictive lead scoring, more accurate sales forecasting, and produce ideal customer profiles (ICPs). Multiple types of information can be incorporated into these models, including real-time, historical, transactional, social media impressions, and third-party data. The overall goal is to help create more alignment between sales and marketing to help increase the accuracy and success of sales outreach.
Sales Enablement Tools Comparison
To help you figure out what the best sales enablement tool(s) are best for your business, consider these two key factors:
- Type of tool: are you looking for a specific type of sales enablement tool? For example, there are a large number of solutions that focus on one area of sales enablement, like sales intelligence, predictive analytics, sales performance management, or sales content management. If you’re looking for a platform that can do double (or triple) duty and check off many of these boxes at once, consider larger suites like Oracle CX Sales Cloud or Salesforce Sales Cloud.
- Cost: Price is the next best determining factor to help guide your decision. Many of the sales enablement point solutions that focus on one component of your overall sales enablement strategy will be less expensive than larger CX or Sales Cloud suites. However, if you anticipate needing a sales enablement platform that covers many of the areas listed above, you may be better off investing in a sales enablement suite.
Since there are many different types of sales enablement tools, prices can vary depending on the type of software. However, most products have a monthly or annual subscription pricing model.
Point solutions that focus on one area of sales enablement will be less expensive than larger sales enablement suites.
Sales Enablement Software Best Of Awards
The following Sales Enablement Software offer award-winning customer relationships, feature sets, and value for price. Learn more about our Winter Best Of Awards methodology here.
Frequently Asked Questions
Sales enablement software helps provide sales teams with the motivation and know-how to improve the quality of the sales cycle. Unlike sales acceleration software, which aims to speed up sales cycles, sales enablement strategies focus on the more qualitative aspect of sales.
Sales enablement software like coaching and training, sales intelligence or intent data, or sales performance management tools can help optimize your company’s sales operations.
There are many different types of sales enablement tools that may cover one or more of the following areas:
- Sales content management & presentation
- Customer relationship management (CRM)
- Predictive sales analytics
- Sales performance management
- Sales coaching & training
- Sales intelligence & intent data
- Sales email tools
According to feedback from software end-users on TrustRadius, the top-rated sales enablement tools are:
Gong.io and Chorus.ai are both sales coaching and training platforms, while Highspot is primarily a sales content management tool, and Yesware is a sales email solution. Check out reviews of each product on TrustRadius’ sales enablement software page.
A sales enablement strategy involves setting your reps up for success by making sure they have the tools, content, and best practice information needed to sell more effectively. This involves providing them with enablement materials and making sure the products they’re using are user friendly (to help with adoption).
As a sales manager, you should follow this up by tracking performance across your team to identify which reps may need extra training, or what best practices should be replicated by the rest of the team. Sales enablement software can help put the various components of your sales enablement strategy together.