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Sales Enablement Software

Best Sales Enablement Software

TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Sales Enablement Software Overview

What is Sales Enablement?

Sales Enablement Software is used to develop a strategy for equipping and motivating sales teams to sell better. It focuses on high-quality, targeted sales efforts, which are supported by sales content and sales intelligence pertaining to the opportunity.

It also encompasses sales performance management, including:
  • Incentive compensation plans
  • Territory and quota assignments
  • Pipeline optimization
  • Sales training and coaching
It involves some elements of automation, but it is more about best practices and optimizing the sales operation and communications from a qualitative and organizational standpoint.

This is a different tactic than sales acceleration (which focuses more on productivity and streamlining administrative tasks), although they are complementary.

Note that many vendors use both of these terms, or use the terms interchangeably.

Components of a Sales Enablement Strategy

Sales Enablement tools usually fall into one or more of the following categories, depending on how they approach improving the quality of sales conversations (and hopefully, the results!).
  • Sales Content & Presentation Software, such as Bloomfire, Brainshark, ClearSlide, Seismic, and Postwire
  • Sales Coaching, Incentive, and Performance Management, such as HireVue, Synygy, and InsideSales.com
  • Customer Relationship Management (CRM)
  • Sales Intelligence - particularly firmographic, behavioral, and news-based information providers such as DiscoverOrg or Lead411
  • Sales Email Tools, which allow users to view contextual information during conversations, and/or set up cadences

Sales Enablement Products

Listings (1-25 of 99)

Seismic

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76 Ratings

Seismic is a recognized leader in sales and marketing enablement. The vendor's value proposition is that their solution equips global sales teams with the knowledge, messaging, and automatically personalized content proven to be the most effective for any buyer interaction. Additionally, the vendor …

Vidyard

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Top Rated
101 Ratings

Vidyard is an enterprise video platform built to turn viewers into customers with in-depth insights and robust integrations with different customer relationship management (CRM) and marketing automation platforms.

Yesware

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Top Rated
131 Ratings

Yesware is a service for salespeople that helps them close deals faster. An email service tracks email, templates responses and syncs to CRM.

Chorus.ai

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Top Rated
68 Ratings

AffectLayer in San Francisco offers Chorus.ai, a platform for generating actionable call notes and insights into sales conversation for optimization and sales enablement or training purposes harnessing AI.

LeadFuze

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Top Rated
53 Ratings

According to the vendor, LeadFuze allows you to find anyone’s contact information in your target market with unlimited access. LeadFuze aggregates the world’s professional data to continue to deliver the freshest leads to you. It's sales prospecting, automated!

Highspot

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52 Ratings

Highspot is a sales content management software solution offered by Highspot.

Gong.io

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Top Rated
51 Ratings

Gong.io is a revenue intelligence platform for B2B sales teams. The product captures every sales conversation, understands the content of those conversations, and deliver insights to help your business win its unfair share of the market.

Guru

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48 Ratings

Guru is a knowledge management platform that integrates with Slack, as well as feeds product information into a company's sales enablement, customer support, and content marketing channels.

Oracle Engagement Cloud (formerly Oracle Sales Cloud)

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101 Ratings

Oracle Engagement Cloud (formerly Oracle Sales Cloud) is a sales automation software accessible through Microsoft Outlook, iOS, and Android, along with territory and quota management and social collaboration.

83 Ratings

CloudApp is an instant video, image, and screen capture platform for professionals. The vendor says CloudApp is the fastest way to record and embed video, GIFs, screencasts and marked up images throughout business workflows (e.g. software development, design, customer success, support, sales, market…

43 Ratings

Cirrus Insight integrates Salesforce with Gmail, Google Calendar, and Google Contacts. Instantly View Contextual Salesforce Information in Your Inbox. Save Emails & Attachments to Salesforce with a Click. Sync Your Google & Salesforce Calendars. Create & Edit Salesforce Records on the Fly. Customiz…

51 Ratings

Sage CRM is an SMB-oriented CRM platform offered in both SaaS and on-premise editions. Unlike the Sage SalesLogix product, the SaaS version is a true multi-tenant offering. The platform offers excellent integration with Sage ERP and accounting products. It is also a good global solution and is avai…

38 Ratings

Lead411 is a sales intelligence solution that provides provides news-driven sales leads, IT intelligence and unlimited company contacts within a simple UI. Key differentiators are unlimited downloads, fresh daily leads based on territory, and a no commitment monthly offer.

MindTickle

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25 Ratings

MindTickle is a sales training platform. It has features for onboarding, product training, coaching and ongoing performance checks that helps companies to prepare their sales teams and partners. The vendor says their solution allows companies to do this in a scalable and effective way, reducing ramp…

LeadIQ

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18 Ratings

LeadIQ, headquartered in Redwood City, offers their sales enablement platform supporting sales prospecting with contact info (e.g. email) verification, lead duplication detection, and lead data CRM entry automation.

18 Ratings

Winmo is a sales intelligence solution that is a resource for advertiser-agency relationships and marketing decision-maker contact information. This solution includes personalized email alerts, lead recommendations and enhanced integrations to provide an all-in-one prospecting solution. According …

22 Ratings

According to the vendor, Apollo accelerates the growth and success of your entire sales org with the first truly reliable, scalable revenue engine and account-based sales platform. We’ve created the solution for the persistent pain that reps aren’t sending the right messages, to the right people, at…

20 Ratings

Bloomfire is a sales enablement tool that is designed to put answers, best practices and marketing materials at a sales team’s fingertips. This solution enables users to post and share content in a number of formats from any cloud-based drive such as Google Drive or Dropbox. The vendor’s value pro…

Velocify is a sales acceleration and automation solution acquired by Ellie Mae in 2017. The product suite includes Velocify Pulse automation app, Velocify Lead Manager for lead management and distribution, and Velocify Dial-IQ sales dialer. Also , Velocify LoanEngage is a sales referral management …

21 Ratings

DocSend gives you analytics and control on documents you send. See who opens your documents, who they forward them to, and how long they look at each page. You can turn off access, password protect, or set an expiration at any time. DocSend integrates with SalesForce as well as Box, Dropbox, Google …

21 Ratings

SnapEngage can be installed on any website and is designed for companies of any size. Sales and Support teams can chat with company website visitors while they browse and offer assistance in real time. This solution includes a "Call Me" feature to incorporate voice and text communication in one bund…

20 Ratings

ConnectAndSell takes the problem of getting decision makers on the phone and makes it go away. A typical Sales Rep will have more sales conversations using ConnectAndSell in one hour than they would typically have in an entire week.

13 Ratings

Pipeliner CRM is a sales enablement tool focusing on pipeline management, sales processes, and analytics designed to empower sales professionals. Pipeliner CRM provides an easy to follow, visual sales process, profiles, and charts, all of which aim to help users take the right actions with their buy…

TrustRadius Top Rated for 2019

2019 Top Rated Sales Enablement Software

There are plenty of options out there, but here's our shortlist of the best Sales Enablement Software. These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. To qualify, a product must have 10 or more recent reviews and a trScore of 7.5 or higher, indicating above-average satisfaction for business technology. The products with the highest trScores appear first on the list. Read more about the Top Rated criteria.

LeadFuze

53 ratings

Gong.io

51 ratings

Yesware

131 ratings