Sales Enablement Software
Best Sales Enablement Software
TrustMaps are two-dimensional charts that compare products and services based on end-user satisfaction ratings and research frequency by prospective buyers. You can filter the data by company size, because small businesses and enterprises can have very different needs.
Products and services must have 10 or more ratings to appear on the TrustMap, and those above the median line are considered Top Rated.
- Top Rated Sales Enablement Software include: Highspot, LeadFuze, SnapEngage, DocSend, Vidyard, Conga Composer, Guru, Sage CRM, and ConnectAndSell.
- Other Sales Enablement Software on the TrustMap include: Yesware, Lead411, Bloomfire, Seismic, Oracle Sales Cloud, Brainshark, ClearSlide, Cirrus Insight, and Velocify.
- A complete list of Sales Enablement Software is available here.
Sales Enablement Software Overview
What is Sales Enablement?Sales Enablement Software is used to develop a strategy for equipping and motivating sales teams to sell better. It focuses on high-quality, targeted sales efforts, which are supported by sales content and sales intelligence pertaining to the opportunity.
It also encompasses sales performance management, including:
- Incentive compensation plans
- Territory and quota assignments
- Pipeline optimization
- Sales training and coaching
This is a different tactic than sales acceleration (which focuses more on productivity and streamlining administrative tasks), although they are complementary.
Note that many vendors use both of these terms, or use the terms interchangeably.
Components of a Sales Enablement StrategySales Enablement tools usually fall into one or more of the following categories, depending on how they approach improving the quality of sales conversations (and hopefully, the results!).
- Sales Content & Presentation Software, such as Bloomfire, Brainshark, ClearSlide, Seismic, and Postwire
- Sales Coaching, Incentive, and Performance Management, such as HireVue, Synygy, and InsideSales.com
- Customer Relationship Management (CRM)
- Sales Intelligence - particularly firmographic, behavioral, and news-based information providers such as DiscoverOrg or Lead411
- Sales Email Tools, which allow users to view contextual information during conversations, and/or set up cadences
Sales Enablement Products
Vidyard is an enterprise video platform built to turn viewers into customers with in-depth insights and robust integrations with different customer relationship management (CRM) and marketing automation platforms.
Yesware is a service for salespeople that helps them close deals faster. An email service tracks email, templates responses and syncs to CRM.
LeadFuze is sales force automation and B2B lead generation software. The vendor says users simply have to install their free Chrome extension to find contact information for their targeted prospects. A search can be triggered from within the app or an extension inside of LinkedIn. The vendor says...
Sage CRM is an SMB-oriented CRM platform offered in both SaaS and on-premise editions. Unlike the Sage SalesLogix product, the SaaS version is a true multi-tenant offering. The platform offers excellent integration with Sage ERP and accounting products. It is also a good global solution and is...
Cirrus Insight integrates Salesforce with Gmail, Google Calendar, and Google Contacts. Instantly View Contextual Salesforce Information in Your Inbox. Save Emails & Attachments to Salesforce with a Click. Sync Your Google & Salesforce Calendars. Create & Edit Salesforce Records on the...
Lead411 is a sales intelligence solution that provides provides news-driven sales leads, IT intelligence and unlimited company contacts within a simple UI. Key differentiators are unlimited downloads, fresh daily leads based on territory, and a no commitment monthly offer.
Conga Composer is a solution that helps organization is designed to help organizations streamline the creation and distribution of Salesforce reports. The solution can be used to generate invoices & receipts, proposals and quotes.
Bloomfire is a sales enablement tool that is designed to put answers, best practices and marketing materials at a sales team’s fingertips. This solution enables users to post and share content in a number of formats from any cloud-based drive such as Google Drive or Dropbox. The vendor’s value...
Oracle Sales Cloud is a sales automation software accessible through Microsoft Outlook, iOS, and Android, along with territory and quota management and social collaboration.
Seismic’s sales enablement solution allows marketing teams to personalize content at scale and equips large sales teams with the right content for every interaction, dramatically improving time spent selling and win rates. According to the vendor, Seismic is the only sales enablement platform...
Velocify is a sales performance management solution that was acquired by Ellie Mae in 2017. The product is no longer sold separately.
Winmo is a sales intelligence solution that is a resource for advertiser-agency relationships and marketing decision-maker contact information. This solution includes personalized email alerts, lead recommendations and enhanced integrations to provide an all-in-one prospecting solution. According...
SnapEngage can be installed on any website and is designed for companies of any size. Sales and Support teams can chat with company website visitors while they browse and offer assistance in real time. This solution includes a "Call Me" feature to incorporate voice and text communication in one...
MindTickle is a sales training platform. It has features for onboarding, product training, coaching and ongoing performance checks that helps companies to prepare their sales teams and partners. The vendor says their solution allows companies to do this in a scalable and effective way, reducing...
Lesson.ly is an education-focused learning management software solution offered by Lesson.ly.
Pipeliner CRM is a sales enablement tool focusing on pipeline management, sales processes and analytics designed to empower sales professionals. Pipeliner CRM provides an easy to follow visual sales process, profiles and charts, all of which aim to help users take the right actions with their...
Lead Liaison is a cloud-based sales and marketing automation solution. This solution provides equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer's website.
Bambu is a social media marketing tool from Sprout Social that leverages employee advocacy. It allows users to organize and encourage distribution of company blog posts, press releases, news and articles, thought leadership, and customer case studies through employees' personal social networks on...
Guru is a knowledge management platform that integrates with Slack, as well as feeds product information into a company's sales enablement, customer support, and content marketing channels.
Gong.io is a sales enablement platform for B2B sales teams. The product records, transcribes, and analyzes every sales call in order to gauge the effectiveness of sales interactions.
Bigtincan is a mobile content sales enablement platform, designed to make accessing and presenting content easier for salespeople. Marketers can create logic to recommend content for salespeople to share with prospects on their mobile device, based on the stage of the deal. Then content utilization...
Sales Enablement Articles
Lara Shackelford, CMO at The TAS Group, on the Dealmaker platform and their new product, Dealmaker Sales Performance Manager.