Best Sales Enablement Software14Sales Enablement Software is used to develop a strategy for equipping and motivating sales teams to sell better. It also encompasses sales performance management, including incentive compensation plans, territory and quota assignments, pipeline optimization, and sales training and coaching.Seismic1 Engagement Cloud (formerly Oracle Sales Cloud)9 Insight11 CRM14 by Ellie Mae19 CRM24

Sales Enablement Software

Best Sales Enablement Software

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Sales Enablement Software Overview

What is Sales Enablement?

Sales Enablement Software is used to develop a strategy for equipping and motivating sales teams to sell better. It focuses on high-quality, targeted sales efforts, which are supported by sales content and sales intelligence pertaining to the opportunity.

It also encompasses sales performance management, including:
  • Incentive compensation plans
  • Territory and quota assignments
  • Pipeline optimization
  • Sales training and coaching
It involves some elements of automation, but it is more about best practices and optimizing the sales operation and communications from a qualitative and organizational standpoint.

This is a different tactic than sales acceleration (which focuses more on productivity and streamlining administrative tasks), although they are complementary.

Note that many vendors use both of these terms, or use the terms interchangeably.

Components of a Sales Enablement Strategy

Sales Enablement tools usually fall into one or more of the following categories, depending on how they approach improving the quality of sales conversations (and hopefully, the results!).
  • Sales Content & Presentation Software, such as Bloomfire, Brainshark, ClearSlide, Seismic, and Postwire
  • Sales Coaching, Incentive, and Performance Management, such as HireVue, Synygy, and
  • Customer Relationship Management (CRM)
  • Sales Intelligence - particularly firmographic, behavioral, and news-based information providers such as DiscoverOrg or Lead411
  • Sales Email Tools, which allow users to view contextual information during conversations, and/or set up cadences

Sales Enablement Products

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69 Ratings

Seismic is the recognized leader in sales and marketing enablement, equipping global sales teams with the knowledge, messaging, and automatically personalized content proven to be the most effective for any buyer interaction. Powerful content intelligence and analytics enable marketers to prove a...


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Top Rated
98 Ratings

Vidyard is an enterprise video platform built to turn viewers into customers with in-depth insights and robust integrations with different customer relationship management (CRM) and marketing automation platforms.

86 Ratings

ClearSlide provides the leading cloud-based sales engagement platform designed specifically to meet the communication needs of enterprise sales professionals to help them close more business. Headquartered in San Francisco, Calif., ClearSlide is funded by top Silicon Valley investors including Gr...


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53 Ratings

LeadFuze provides sales force automation and B2B lead generation software for founders, sales, and marketing teams. Marketing teams can use LeadFuze to add more top-of-funnel leads. For example, build a list of leads that you then use for custom audiences in paid advertising campaigns, use them...


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122 Ratings

Yesware is a service for salespeople that helps them close deals faster. An email service tracks email, templates responses and syncs to CRM.

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Top Rated
55 Ratings

AffectLayer in San Francisco offers, a platform for generating actionable call notes and insights into sales conversation for optimization and sales enablement or training purposes harnessing AI.

Oracle Engagement Cloud (formerly Oracle Sales Cloud)

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100 Ratings

Oracle Engagement Cloud (formerly Oracle Sales Cloud) is a sales automation software accessible through Microsoft Outlook, iOS, and Android, along with territory and quota management and social collaboration.

81 Ratings

CloudApp brings rich video walkthroughs, webcam recording, GIF creation and screen capture to the cloud, in an easy-to-use enterprise-grade app. Just capture, share and accelerate your workflow.

42 Ratings

Cirrus Insight integrates Salesforce with Gmail, Google Calendar, and Google Contacts. Instantly View Contextual Salesforce Information in Your Inbox. Save Emails & Attachments to Salesforce with a Click. Sync Your Google & Salesforce Calendars. Create & Edit Salesforce Records on th...


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40 Ratings

Guru, founded in 2013 and headquartered in Philadelphia, Pennsylvania, provides a knowledgebase platform that feeds product content into sales, marketing, and support channels.

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Top Rated
42 Ratings is a revenue intelligence platform for B2B sales teams. The product captures every sales conversation, understands the content of those conversations, and deliver insights to help your business win its unfair share of the market.

51 Ratings

Sage CRM is an SMB-oriented CRM platform offered in both SaaS and on-premise editions. Unlike the Sage SalesLogix product, the SaaS version is a true multi-tenant offering. The platform offers excellent integration with Sage ERP and accounting products. It is also a good global solution and is a...

37 Ratings

Lead411 is a sales intelligence solution that provides provides news-driven sales leads, IT intelligence and unlimited company contacts within a simple UI. Key differentiators are unlimited downloads, fresh daily leads based on territory, and a no commitment monthly offer.

19 Ratings

Bloomfire is a web-based application designed to help companies who grow sales teams. It's used for ramping up new hires, archiving knowledge, facilitating questions and answers, and anything else that has to do with knowledge-sharing. Bloomfire aims to improve the relationship between people w...

17 Ratings

List Partners is a lead generation company. &nbsp;The company, founded in 1995 and based in Atlanta, Georgia, provides a suite of products and services&nbsp;that allow media, marketing and agency new business professionals to select the most productive solution for their needs. Among its&...

20 Ratings

DocSend gives you analytics and control on documents you send. See who opens your documents, who they forward them to, and how long they look at each page. You can turn off access, password protect, or set an expiration at any time. DocSend integrates with SalesForce as well as Box, Dropbox, Goog...

Velocify is a sales acceleration and automation solution acquired by Ellie Mae in 2017. The product suite includes Velocify Pulse automation app, Velocify Lead Manager for lead management and distribution, and Velocify Dial-IQ sales dialer. Also , Velocify LoanEngage is a sales referral manageme...

21 Ratings

SnapEngage is a&nbsp;provider of live chat software, with offices in Boulder, Colorado and Berlin, Germany. The company was founded in 2008.&nbsp;Their SnapEngage Live Chat&nbsp;solution is designed for sales and support teams to use to&nbsp;chat with company website visitors.&...

18 Ratings

Apollo accelerates the growth and success of your entire sales org with the first truly reliable, scalable revenue engine and account-based sales platform. We’ve created the solution for the persistent pain that reps aren’t sending the right messages, to the right people, at the right time despit...

19 Ratings

ConnectAndSell takes the problem of getting decision makers on the phone and makes it go away. A typical Sales Rep will have more sales conversations using ConnectAndSell in one hour than they would typically have in an entire week.

8 Ratings calls itself a revenue intelligence platform for go-to-market teams. The platform promises to help sales, marketing and customer success teams uncover every revenue opportunity from every customer. Customers include: Lyft, Gainsight, Tanium and Palo Alto Networks. helps them...

12 Ratings

Pipeliner Sales Inc., provides Pipeliner CRM. This software uses unique visual tools to help salespeople interact with and improve their sales pipeline. Founded in 2007, Pipeliner Sales is headquartered in Los Angeles, California.

10 Ratings

MindTickle is a sales training platform. It has features for onboarding, product training, coaching and ongoing performance checks that helps companies to prepare their sales teams and partners. The vendor says their solution allows companies to do this in a scalable and effective way, reducing r...