Seismic Content

Seismic Content is an invaluable sales enablement and content management tool for me as a Product Marketing Manager. It delivers analytics on the most-used assets, including open rates, and helps maintain version control. I like being able to direct sales reps to Seismic for all their content needs instead of searching through folders and locally stored documents that may be out of date.

• Reduce time spent looking for documents
• Equip the sales people with the right content
• Provide customers with accurate information

This is a valid method for our company to share information, and we also utilize it for DSRs to send to customers. This is like a cloud-based PowerPoint. It is easy to use once you become familiar with it. It is a great tool overall. However, I do see there being improvements. Easy to navigate as well.

• 4% Shipping Increase on customer who opened my DSRs.

We wanted to use Seismic to solve our content management challenge and to automate proposal generation. It didn't work out. Our experience was the classic "over-promise during sales" and "under-deliver on execution." Seismic turned out to be too complex and cumbersome for our team to implement effectively, and it became clear that the software would not actually help solve our content management problem. We had to scrap the implementation after a year. We had been forced to sign a 3-year contract upfront (bad sign!!), and then Seismic refused any accommodation and didn't take any responsibility for the failure. They charged us 2 years of license fees to cancel the 3-year contract. This was especially offensive after they had billed us every hour of support time for the implementation on top of the license fees. This was a major lesson learned - don't ever pay in full upfront and don't work with companies who use glitzy, high-pressure sales approaches.

• We lost a year of implementation time
• We still don't have a content management solution
• We had to pay 2 years of license fees for nothing

Atlassian Jira, Fishbowl Inventory, Microsoft SharePoint

We use Seismic as our knowledge repository for our rev org team and partners. Seismic allows us to create pages to house similar content on, share content externally with customers and get detailed analytics on how our content is being used. Without Seismic we would have outdated content and not be able to easily find content when you need it.

• Better asset management
• Better engagement with customers
• More closed won deals

Highspot and Guru

Asana, Google Drive, Apple Numbers, Apple Keynote

Seismic is used as a document storage repository that can be accessed by individual contributors, customer service managers, business development managers, marketing teams, and revenue operations teams. As documents are accessed, they can be sent to customers and tracking is applied to see who looks at the document and for how long.

• expensive
• decreased efficiency by 30%
• shelfware

Highspot

Domo, Gong, Salesloft, WorkRamp, Klue, Lattice, Slack, Ramp, Notion