Dreaming of Fun, Engaging Direct Mail? Sendoso Can Help.
February 11, 2021

Dreaming of Fun, Engaging Direct Mail? Sendoso Can Help.

Rachel Thomas | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Sendoso

Sendoso is primarily being used by our sales and marketing teams. We initially started using Sendoso to scale our ABM Direct Mail Outreach in 2019, but really pivoted to using it more as a "Surprise and Delight" tool during 2020 and into 2021. Without Sendoso we would not be able to send direct mail in a timely manner, and it has facilitated being able to keep in touch with our clients, even as they have moved to working from home. I especially liked that at the beginning of the pandemic, Sendoso figured out a way for its users to send directly to a person's home, while being able to protect the recipient's privacy. This was instrumental in getting holiday gifts to clients this year.
  • Direct Mail - this is their bread and butter! If you can respect the timelines, you'll be very happy.
  • E-Gifting - lots of choices of both physical and gift card type sends
  • Sourcing - when we've worked with a project manager, always very happy with what has been recommended at different price points and appreciate they are willing to help with campaign ideas
  • Analytics - easy to understand send tracking
  • Wide Communication - As a whole, the organization is very good at building community, alerting users of upcoming rollouts and changes, and accepting feedback from users
  • Team Onboarding - We've had challenges with getting training for users who we've added after our initial onboarding phase.
  • Interface - while there are efforts to improve the usability and overall look and feel of the platform, I think this is Sendoso's biggest weakness. It just isn't intuitive and small things are missed.
  • Integrations - only integrates natively with a single CRM, Salesforce. Have been asking for Microsoft Dynamics integration since we started and it has always been "on the road map"
  • We don't really assign hard numbers to our Sendoso sends, but it has enabled us to stay in touch with our clients while they work from home. While this hasn't led to any quantitative outcomes, we've gotten lots of feedback that our clients appreciate the effort.
I think all things considered PFL and Sendoso may have been fairly equal, but I ultimately felt that PFL was a print organization that had gotten into Direct Mail vs an organization that had focused on Direct Marketing from the get-go. Additionally, the numbers PFL quoted were MUCH higher than what we've experienced with Sendoso.

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Sendoso is best when you either just need to send an e-gift or an unbranded send from one of their partners, have a long lead time for an event, a large number of goods to send, or a very clearly defined set of triggers to pull from existing inventory. If you need a quick turn around on sourcing and inventorying physical branded goods, it doesn't go so well.

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