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Moz Review: "Shop around. Competitors excel in intelligence and new web services are proving more innovative. Granted: top notch community and content!"
https://www.trustradius.com/seoMozUnspecified8.2236101
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Updated December 20, 2013

Moz Review: "Shop around. Competitors excel in intelligence and new web services are proving more innovative. Granted: top notch community and content!"

Score 6 out of 101
Vetted Review
Verified User
Review Source

Software Version
SEOmozPro

Overall Satisfaction

  • Easy to use.
  • Helpful community and content.
  • Not able to compare your site, in depth nor breath to many competitors.
  • Rank reporting is still focused on position rather than delta. With personalization and localization of search, how a site ranks is irrelevant. The changes and volume of business to a site should be foremost.
  • Not as intuitively organized as competitors.
  • Too great an expense for search intelligence available through competitors.
Search tools are constantly playing catch up; with one another and with Google. While today, I prefer a competitor to SEOmoz, Raven, that may well change tomorrow.
Shop around and focus on price, depth of features, and quantity of keywords tracked. Fully appreciate what SEO means today, content and keyword rank are increasingly irrelevant to optimization and social validation, technical architecture, and site performance are weighted more heavily. Is SEOmoz providing that insight or the SEO basics that you might still think matter?

Product Usage

4 - Content marketing, social marketing, business strategy, web development, web design, and Sales.
1 - Analytical with an extensive marketing background and a fundamental understanding how how search engines work, web development, content marketing, PR, and social marketing.
  • Content marketing optimization
  • PR
  • Competitive analysis
  • Market research
  • Uncovering competitor trends and pivots
  • Real-time marketing if/when SEOmoz starts to favor impact metrics over rank