Best Alternative to Hubspot
Overall Satisfaction with SharpSpring
We help our clients automate their marketing processes using SharpSpring. Not only does SharpSpring allow us to track behavior on websites and emails, but it also provides an excellent CRM to manage sales pipelines. Our entire company uses it in one way or another. From a sales perspective, we utilize CRM and pipeline reports to forecast our production schedule. We help our clients manage the same, along with their daily Visitor ID reports to monitor web traffic.
- Lead Scoring. The algorithm allows for negative points when there's a bad fit or decay due to a lead not moving forward through the funnel.
- Pipeline Management. Creating opportunities is super easy and they are tied to people, rather than companies, which allows us to get more granular on associated behavior with various lead magnets.
- Personas. Building personas, that are both ideal and not ideal fits for the product or service, allows us to segment our audiences quickly and also provides us with an easy filter for who we should be talking to now.
- Landing page builder. We have tied in a 3rd party software because we like the functionality better.
- SharpSpring is our primary tool for marketing intelligence and automation.
- We resell licenses as well as provide services that complement the software, so it is critical to our success.
SharpSpring has a better lead scoring algorithm tool and is more cost effective.