SharpSpring brings marketing and sales together.
April 27, 2020

SharpSpring brings marketing and sales together.

Bert-Jan van Rein | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with SharpSpring

Sales and marketing are two silos that SharpSpring is bringing it together. Marketing uses SharpSpring to generate leads and qualified leads are handled by sales. The whole process of lead generation is now more efficient. Marketing is forced to check the quality of the leads and sales is forced to handle all leads and give feedback. Now, because marketing and sales are integrated in one system, everything is transparent for both departments.
  • Life-of-the-lead, see how leads engage with you/your brand.
  • CRM task management.
  • Reporting (custom dashboards).
  • Video calling/meetings.
  • Email editor, takes time to understand.
  • Email templates examples, not easy to copy and use.
  • Scoring needs more granularity.
  • Leads are not left behind (not-so-warm lead come back later).
  • Marketing and sales are working together.
  • Getting the procedures ready takes time.
HubSpot is very complex and expensive. Blog functions seems hard lock-in to the platform, which is not needed.
We maybe used 40% of HubSpots functions because we could not understand or handle it. SharpSpring was a breeze. Is is hard to estimate your costs in HubSpot when your business is growing. It feels that SharpSpring is a factor 3-5 less expensive.
In B2B and charities SharpSpring works really well, especially the CRM functions. Pipeline management is easy and task-management is superb. New marketers can work with emails, flows quickly, step by step and pick up other functions later. There are so many functions in SharpSpring that it will take some time to learn them all. For sales the CRM functions are very straight forward, no need for long training sessions. They only have to have some discipline to maintain the database. I doubt that is will work in eCommerce settings.

Constant Contact Lead Gen & CRM Feature Ratings

WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
6
Landing pages
6
A/B testing
9
Mobile optimization
8
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
Lead nurturing automation
9
Lead scoring and grading
8
Data quality management
7
Automated sales alerts and tasks
9
Calendaring
4
Event/webinar marketing
6
Social sharing and campaigns
6
Social profile integration
5
Dashboards
8
Standard reports
7
Custom reports
7
API
7
Role-based workflow & approvals
5
Customizability
5
Integration with Salesforce.com
6
Integration with Microsoft Dynamics CRM
3
Integration with SugarCRM
3