SharpSpring the Smarter Choice for Enterprise Level Marketing Automation
April 27, 2020

SharpSpring the Smarter Choice for Enterprise Level Marketing Automation

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller

Overall Satisfaction with SharpSpring

We're using SharpSpring throughout our organization in two ways. First, to manage our internal marketing and advertising efforts, including email marketing, customer relationship management, ad management, and campaign analysis and reporting. Our sales efforts are easily attributed to campaigns and we develop key workflows to minimize time spent on redundant tasks. Secondly, we use the platform in connection with our client's marketing and advertising efforts. Having the ability to not only keep all of their sales and marketing on hand, but also empowering them to take control within the platform has been fantastic.

Pros

  • Manages the entire workflow from sales to marketing to retention.
  • Easily integrates with our current business practices.
  • Gives the ability to analyze every part of a full campaign.
  • Great onboarding team to help make things easy.

Cons

  • Mobile app is lacking in functionality and UX.
  • UX of the platform isn't as polished as other platforms.
  • Engagement rates have increased substantially.
  • Open rates have increased.
  • Acquisition time has shrunk substantially.
SharpSpring is simply a better solution for marketing agencies. It's accessibility, pricepoint, and offering is more robust. For a smaller agency looking to scale, SharpSpring as a platform and their resources for agencies are more appealing and less of an undertaking to roll out with a team or on behalf of clients.
SharpSpring is the perfect solution for marketing agencies looking to scale and grow their brands. It's intuitive and robust. If you're an agency who offers multiple digital marketing services, has clients on retainer or is hoping to close more retainer-based clients, and wants a way to show real results for those clients or your agency stakeholders, this is the perfect solution. If you're currently using an enormous marketing tech stack, like we were, this can really simplify those tools, as well as, allow you to track all of those engagements and touch points.

A perfect example for us is that our team generally manages the sales & execution side of efforts. Having the ability to schedule the first meeting with a prospect, automatically import them into our CRM, view past engagements from that lead, and track their progress through the sales funnel is great. Add the fact that once they're on board, we can email market to them, create dedicated landing pages using dynamic content, and work to up-sell them all within the same platform is amazing.

Constant Contact Lead Gen & CRM Feature Ratings

8.9
WYSIWYG email editor
8
Dynamic content
9
Ability to test dynamic content
7
Landing pages
9
A/B testing
9
Mobile optimization
9
Email deliverability reporting
9
List management
10
Triggered drip sequences
10
9.8
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
9
10.0
Calendaring
10
Event/webinar marketing
10
8.0
Social sharing and campaigns
8
Social profile integration
8
9.0
Dashboards
9
Standard reports
9
Custom reports
9
9.0
API
9
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
8

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