Inexpensive, but usability an issue.
March 28, 2014
Inexpensive, but usability an issue.
Score 7 out of 10
Vetted Review
Verified User
Software Version
Fall '13
Modules Used
- Email Marketing
- Marketing Automation
- Behavioral Marketing
- Survey
Overall Satisfaction
- Inexpensive to implement: Our inexperienced team was able to begin utilizing the toolset very quickly and the starting price was very low.
- Constant improvements: The regular upgrades have addressed many usability challenges
- Helpful Support: The support team is knowledgeable, repsonsive, and attentive.
- Training Materials: The basics are easy to learn using their on-line video library
- Usability for non-technical marketers: While I believe all marketers should strive to be highly technical, the level of user-friendliness, especially around data management is quite low
- Documentation Deeper Usage: Even after years using similar tools, there are some features I don't understand and that aren't well documented.
- Error messages: There are some common use cases that fail and present users with an entirely unsatisfactory error message.
- Through many tweaks and iterations, we have gotten to a very effective scoring model that has accelerated our recognition of contacts that should be nurtured and contacts that should be qualified by sales.
Product Usage
- Email marketing
- marketing data management
- lead behavior scoring
- web forms
Evaluation and Selection
This represented our first move from pure bulk emailing (Constant Contact and others)
Eloqua
Marketo
Bronto
Salesforce
SilverPop was selected because it had the minimum number of features needed to complete the current roadmap plans, had integration points to NetSuite (not true, as it turns out) and price. We were able to begin using it for a small fraction of the preferred systems, Eloqua and Marketo
Marketo
Bronto
Salesforce
SilverPop was selected because it had the minimum number of features needed to complete the current roadmap plans, had integration points to NetSuite (not true, as it turns out) and price. We were able to begin using it for a small fraction of the preferred systems, Eloqua and Marketo