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IBM Watson Campaign Automation Review: "Silverpop, 2nd to others"
https://www.trustradius.com/marketing-automationIBM Watson Campaign AutomationUnspecified7.878101
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January 13, 2014

IBM Watson Campaign Automation Review: "Silverpop, 2nd to others"

Score 6 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction

  • Marrying multi-channel reporting.
  • Not looking at email analytics in a vacuum.
  • Interface is simple.
  • Clunky interface.
  • List segmentation not as robust as other tools.
  • Not as used as other platforms, harder to train employees.
  • More insight - more testing - more optimizations
  • Making a case for social
I prefer ExactTarget because of familiarity and list segmentation tools. I would consider Silverpop again, if I knew the product features I use the most have been improved upon greatly. I do like the social analytics and some of the additional reporting tools, definitely. I would consider it - I'm not currently in charge of email marketing anymore.
It depends on their needs - always asking about specific functionality or campaigns you would like to run on a normal basis, but also some wilder ideas that may have been in the works. Because of list management always ensuring your platform integrates seamlessly into wherever you are storing user data (CRMs).

Product Usage

3 - Marketing, administration, sales
2 - Marketing team manages and leads