Acoustic Campaign

Acoustic Campaign
Formerly IBM Watson Campaign Automation

About TrustRadius Scoring
Score 8.6 out of 100
Acoustic Campaign

Overview

Recent Reviews

I Love Silverpop!

10 out of 10
June 17, 2015
We use Silverpop for marketing, retention, and transactional emails. Prior to Silverpop we had very little insight into the performance of …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Email deliverability reporting (20)
    8.0
    80%
  • A/B testing (10)
    7.0
    70%
  • Dashboards (10)
    4.2
    42%
  • WYSIWYG email editor (10)
    4.0
    40%

Video Reviews

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Pricing

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What is Acoustic Campaign?

Acoustic Campaign (formerly IBM Watson Campaign Automation) is a scalable, SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social, and lead management campaign processes.

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.ibm.com/marketplace/cloud/d…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Features Scorecard

Email & Online Marketing

7.0
70%

Lead Management

7.4
74%

Campaign Management

7.0
70%

Social Media Marketing

6.3
63%

Reporting & Analytics

4.5
45%

Platform & Infrastructure

5.7
57%
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Product Details

What is Acoustic Campaign?

Acoustic Campaign (formerly IBM Watson Campaign Automation) is a highly scalable SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of consistent experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions.

Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution, marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels.

The Acoustic marketing product line is based on the Watson marketing suite spunoff from IBM as a separate company.

Acoustic Campaign Screenshots

Screenshot of Campaign automationScreenshot of Digital marketingScreenshot of Lead managementScreenshot of Journey design

Acoustic Campaign Integrations

Acoustic Campaign Competitors

Acoustic Campaign Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Acoustic Campaign (formerly IBM Watson Campaign Automation) is a scalable, SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social, and lead management campaign processes.

Constant Contact, Oracle CX Marketing, and Emarsys are common alternatives for Acoustic Campaign.

Reviewers rate Dynamic content and Email deliverability reporting and List management highest, with a score of 8.

The most common users of Acoustic Campaign are from Mid-sized Companies (51-1,000 employees) and the Unknown industry.
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Comparisons

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Reviews

(1-9 of 9)
Companies can't remove reviews or game the system. Here's why
Michael Hobley | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
2
I (personally) am a dedicated resource to handle support on a global basis. One other person is my "backup" and handles some of the requests that come in. We also have a "super user" in Singapore to assist with APAC during our North America off hours, but his support is very minimal.
Shannon Feldpush | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
1
The SilverPop Admin is the main support for the product. The Email Manager did support the email campaign design and email design. The SilverPop admin and Email manager worked together to support issues or questions of deliverability and unsubscribe.
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