Acoustic Campaign (formerly IBM Watson Campaign Automation) Reviews

99 Ratings
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Score 7.3 out of 100

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Reviews (1-9 of 9)

Michael Hobley | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
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Support Headcount Required

2 - I (personally) am a dedicated resource to handle support on a global basis. One other person is my "backup" and handles some of the requests that come in. We also have a "super user" in Singapore to assist with APAC during our North America off hours, but his support is very minimal.
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Shannon Feldpush | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Support Headcount Required

1 - The SilverPop Admin is the main support for the product. The Email Manager did support the email campaign design and email design. The SilverPop admin and Email manager worked together to support issues or questions of deliverability and unsubscribe.
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Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
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Support Headcount Required

1 - Our in-house IT guy has handled the support of silverpop. Between his knowledge and Silverpop's ticketing and knowledge base systems, we have not really had any instances where we had questions that we were unable to quickly find an answer for.
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Feature Scorecard Summary

WYSIWYG email editor (9)
4.4
Dynamic content (7)
8.0
Ability to test dynamic content (8)
7.5
Landing pages (7)
7.5
A/B testing (9)
7.3
Mobile optimization (6)
5.6
Email deliverability (9)
8.0
List management (8)
8.3
Triggered drip sequences (7)
8.3
Lead nurturing (7)
7.5
Lead scoring and grading (6)
7.0
Data quality management (6)
7.5
Automated sales alerts and tasks (4)
7.5
Calendaring (8)
6.6
Event/webinar marketing (4)
7.5
Social sharing and campaigns (4)
6.5
Social profile integration (5)
6.0
Dashboards (9)
6.6
Standard reports (9)
7.3
Custom reports (7)
6.5
API (8)
8.0
Role-based workflow & approvals (4)
5.9
Customizability (5)
5.9
Integration with Salesforce.com (7)
8.3
Integration with Microsoft Dynamics CRM (3)
5.1
Integration with SugarCRM (2)
8.0

About Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) is a highly scalable SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of consistent experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions.

Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution, marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels.

The Acoustic marketing product line is based on the Watson marketing suite spunoff from IBM as a separate company.

Acoustic Campaign (formerly IBM Watson Campaign Automation) Screenshots

Acoustic Campaign (formerly IBM Watson Campaign Automation) Integrations

TrenDemon, Evergage, Aurea List Manager (formerly Lyris LM), Aventri (formerly etouches)

Acoustic Campaign (formerly IBM Watson Campaign Automation) Competitors

Acoustic Campaign (formerly IBM Watson Campaign Automation) Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No