Item: Similarweb
Rating: 10
Author: Verified User

Overall Satisfaction with SimilarWeb PRO

Use Cases and Deployment Scope

I use Similarweb to build lead generation lists, which is compared to our eCRM instance to prevent duplicate accounts. From there, we are able to import company information such as annual revenue, headquarters, company description, etc. Not only do we use this for importing new accounts, but to better understand existing clients.

Pros and Cons

Pros

Technology Stack
Website Traffic Analysis
Cross-browsing behaviors
Competitive Analysis

Cons

Location Filtering
App insights

Most Important Features

Customer Conversion
Returning/First time customer rates

Return on Investment

Additional lead generation
Understanding target clients business better as a whole

Key Insights

Do you think Similarweb delivers good value for the price?

Yes

Are you happy with Similarweb's feature set?

Yes

Did Similarweb live up to sales and marketing promises?

Yes

Did implementation of Similarweb go as expected?

Yes

Would you buy Similarweb again?

Yes

Likelihood to Recommend

Similarweb is great for marketing insights and competitive analysis. I wish that they had more insight on customer conversion rates/what percentage of people check out if you are looking at a e-commerce site. It can be hard to filter lists to general categories such as "restaurant" and retail" and some are categorized in ways that can be confusing.

Comments

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Understanding your target audience on a deeper level