improving competitors analysis
March 30, 2023

improving competitors analysis

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with SimilarWeb PRO

One of the challenges we had was to understand and justify our efforts in social networks in relation to flow to our website. Although the task is easy for the proprietary flow, it was also necessary to understand the competitors and how to create a goal based on a benchmark. Similarweb gave us this possibility, through a history of these other players that we could trust. This helped with both our strategy and monitoring for our reports.
  • monitoring of channels that generate flow to the competition's website
  • understand the performance of keyword traffic in affiliates
  • create dashboards to facilitate daily analysis of the competition.
  • When we monitored the flow of our company's website in GA4 and similar, we still found some disparities.
  • The list of affiliates for the industry that I find myself is still not 100% accurate, showing indications that are not very fit for my industry or that are not national even with thislocal filter.
  • Improved comparison tables in acquisition channels for more than two competitors.
  • Acquisition channels
  • SEO
  • Affilieates
  • Positive impact on SEO
  • Positive impact on report and analyses of competitors
  • Positive impact on ROAS

Do you think Similarweb delivers good value for the price?

Yes

Are you happy with Similarweb's feature set?

Yes

Did Similarweb live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Similarweb go as expected?

Yes

Would you buy Similarweb again?

Yes

When we talk about competitor analysis, which is now my main use, similarweb is great for having an overview, however if a small margin of error is needed, it may not be as qualified.