Item: Similarweb
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

SimilarWeb allows us to monitor changes in the market with less delay then many other sources at our disposal. We can analyse crossover between ourselves and others and look at the browsing behaviours of our target audience to help us adjust our approaches and strategy. The platform also allows us to see how different companies marketing strategies compare to our own and once again we can adjust our approach accordingly

Pros and Cons

Market Sizing
Market Share
Audience Overlap

App data integration
Customisation of graphs
Share monitoring vs competitors

Most Important Features

Speed of data
granularity of data
market size and share

Return on Investment

Allows us to evaluate how we are doing in the market

Key Insights

Do you think Similarweb delivers good value for the price?

Not sure

Are you happy with Similarweb's feature set?

Yes

Did Similarweb live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Similarweb go as expected?

I wasn't involved with the implementation phase

Would you buy Similarweb again?

Yes

Likelihood to Recommend

SimilarWeb is extremely well suited to looking at recent changes in the market and acting on them as well as looking at how your target audience is similar or different to others. Where it is less suited is in wanting to understand the how and why as to movements in metrics in the wider context of the industry

Great product and service

Overall Satisfaction with SimilarWeb PRO