Great tool for internet investors

I head the corporate development function at Info Edge. We are in constant look out for good companies to invest in. Similarweb is great tool for my team to compare core metrics of internet companies such as traffic, sources, engagement, channels, etc. This helps us in benchmarking companies against each other. The tool also helps us to keep track of our competition and allow us to compete with them more effectively when it comes to optimising for search keywords and bidding on SEM keywords.