Similarweb - like having GA access for your competitor's sites
May 03, 2023

Similarweb - like having GA access for your competitor's sites

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Similarweb PRO

I've brought Similarweb into the last thre companies I've worked for. at Options Medical Weight Loss we're currently using Similarweb for competitive intelligence in order to grow our paid search campaigns and affiliate program.
  • Keyword discovery for paid and organic search
  • Referring sites to your competitors to see where they have affiliate deals
  • Digital marketing spend estimates for competitors
  • You get to see what creative your competitiors are using
  • Mobile coverage could be better. It has improved but needs to continue.
  • There are so many features, its easy to get lost in the tool.
  • Clarity on the definitions on features -- maybe more tool tips with definitions.
  • Paid Search keyword discovery
  • Organic search content to build
  • Affiliate partnerships to explore
  • Increased investment in paid search while decreasing CPA... That usually doesn't happen!
  • Identified new affiliate partnerships
None of the competitors have the depth of features nor the depth of data that Similarweb has.

Do you think Similarweb delivers good value for the price?

Yes

Are you happy with Similarweb's feature set?

Yes

Did Similarweb live up to sales and marketing promises?

Yes

Did implementation of Similarweb go as expected?

Yes

Would you buy Similarweb again?

Yes

The tool is great for competitive intelligence. Think of it as getting access to your competitors Google Analytics account. The best use I've seen for it has been in three categories:
- Organic search: Find out what terms and content your competitors are using to get free traffic
- Paid Search: What keywords are your competitors bidding on and you're not
- Affiliate Marketing: Who's pushing traffic to your competitors nand not you