Many metrics, but limiting due to cost structure
January 13, 2014

Many metrics, but limiting due to cost structure

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction

It is being used to monitor ourselves and our competitors. Due to budgetary restraints it is carefully used by the corporate team. It is a nice way to monitor social and competitive data.
  • Captures competitor social media details
  • Captures our owned social content metrics in great granularity
  • Provides varied charts as well as raw data
  • They change their export now and then which makes the automation with our BI tool challenging
  • Many of the charts and metrics provided are not necessary
  • It's rather expensive to monitor as much as we would like
  • Other than just aiding with monitoring and reporting - we haven't tied it to any direct business ROI
Simply Measured can provide more details and export automated reports, but Crimson Hexagon does not have the same cost structure so many more monitors can be afforded to be set up.
It provides metric details we require for some integrating reporting.
Monitoring/budget limits are a big concern. Deciding on monitors must be well thought out. Other tools are better suited for competitor analysis.