Perfect for a medium sized business wanting to mature social
April 12, 2016

Perfect for a medium sized business wanting to mature social

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Simply Measured

Simply Measured was used by our social team to make social measurement less manual and to give us some view into platforms that are dark and don't have great analytics, like Tumblr. It was also a really valuable tool for us to start identifying influencers. We were able to search on our hashtag and then sort by who had the most followers. It helped break through a lot of the noise.
  • Holistic, incorporates most major social networks.
  • Lets you also get competitive insights by tracking similar companies.
  • Nice looking reports that are easy to export.
  • Super easy integration.
  • While it incorporates MOST platforms not all of them, I believe Pinterest was still in trial. They will need to keep up to date as new platforms emerge.
  • Not a super user friendly interface. I found it to be a bit clunky and dated looking.
  • While their training was good, and they had good support resources, I think they good do more with marketing and education to help my team uncover more value from the software.
  • Tumblr was a huge channel for us but so opaque. Simply Measured really helped us start to understand how to better interact on the platform.
  • Being able to work backward and identify potential influencers who were already talking about our brand was a great time saver and value.
For the value, Simply Measured made sense for us. Our social efforts were still fairly young and we wanted something that would let us show value and get more spending budget. That said, if I had unlimited cash, I would have loved to have used Sprinklr. The company is trying to develop a very holistic platform that ties this social data in with customer service and reviews. Of course this enhanced ability also enhances the price.
Right now Simply Measured is a good solution for those medium sized business that are big enough to need social measurement, but can't afford something like Sprinklr. It's a great way to be able to show a little more ROI in your own social efforts, and to also understand the amount of chatter happening about your brand. If I could have afforded it, I would have loved a program like Sprinklr that I feel is a little more idiot-proof and user friendly. That said, for the price it did the job and helped our team mature.