Digital Communications Veteran
April 08, 2016

Digital Communications Veteran

Ran Mano | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Simply Measured

Simply Measured is used at the enterprise and departmental level. It helps provides insight into our social media strategies.
  • In-depth research.
  • Competitive analysis.
  • Multi-channel roll up review.
  • The theoretical reach figure in the Twitter report is not particularly useful or accurate.
  • The interface has a learning curve ... but all powerful tools do.
  • Expensive compared to other social media analytic platforms.
  • Simply Measured enables us to monitor a variety of internal accounts.
  • Once you're trained with the tool, the interface is easy to navigate.
Simply Measured has more in-depth reports than other tools in this category. Other tools may feature a lower price and are easier to learn. Others focus on only one channel, let's say Twitter. Simply Measured is comprehensive, extensive and has the depth to match. It's one of the few tools that can measure the impact of an individual message as opposed to the account in aggregate.
Simply Measured is a great tool for account analysis. If you are reviewing individual accounts on Twitter, Facebook, etc., it provides in-depth analysis and can calculate individual message reach. For global or macro analysis (what's trending globally or nationally), the tool is less useful. You may want to consider a different tool for that.

Evaluating Simply Measured and Competitors

  • Product Features
  • Product Usability
  • Prior Experience with the Product