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SiteSpect use in a large e-Commerce environment
July 07, 2014

SiteSpect use in a large e-Commerce environment

Bobby Patterson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Cloud-based SaaS offering

Overall Satisfaction with SiteSpect

I was responsible for the implementation and use of SiteSpect in a Fortune 50 e-Commerce environment. It was used across web and mobile sites for A/B and multivariate testing to help optimize sales and the guest experience. SiteSpect allows you to monetize your analytics with a minimum of development effort.
  • SiteSpect's architecture is superior to other optimization tools because it eliminates the need for post-render calls to overwrite default site content. That means you don't have to worry about a flickering effect.
  • Because SiteSpect listens to http traffic and modifies the requested page on the fly, it is very easy to instrument tests on your site. You don't have to modify the production version of your code.
  • SiteSpect's origin experiment capabilities allow you to test and optimize server-side application code. This feature is extremely valuable for optimizing applications such as checkout on an e-commerce site.
  • SiteSpect recently came out with a feature to test and optimize mobile applications. I have not used this, but it fills an important capability gap with the product I was using at the time.
  • I'm not able to share exact numbers for confidentiality reasons, but I've seen the significant increases in conversion in an e-commerce environment through the use of SiteSpect. These are big numbers that get the attention of senior executives.
  • Beyond the gains you can get by using SiteSpect to optimize conversion, you can also save money by using SiteSpect to test the value of content and 3rd-party applications on your site. It's a great tool for evaluating 3rd-party products on your site because you can expose them to a limited audience and determine whether or not they really add value.
I've also used Adobe's Test & Target tool at another company. It has a nice user interface, but SiteSpect is easier to scale and maintain because the architecture eliminates the need to tag (put mboxes) on the pages on your site. We also did some research on Optimizely, but felt like SiteSpect was better overall.
I'm no longer at the company where I used SiteSpect, but based on my 18+ months as the manager responsible for the use of SiteSpect, I'd definitely recommend continuing with the product. I've since recommended it to one other company. SiteSpect has been a great business partner - the level of customer support that I got was outstanding over the time that I used the product.
I had a great experience with both the technical aspects of SiteSpect as well as the high level of support that I received from the company. One of the reasons we had such good success and were able to scale our testing efforts was having an IT architect involved as a close partner. I recommend involving an architect in the selection process to ensure your organization has a good understanding of how SiteSpect integrates with your site and any 3rd-party products such as Akamai.