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What is SiteSpect?

Key features include: - A/B, split, and multivariate testing campaign management - Targeting and personalization - Front-end usability testing - Back-end testing using Origin Experiments - Site acceleration with SiteSpect AMPS(R) - Mobile site and native app support

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SiteSpect Enterprise

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SiteSpect Cloud


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Product Details

What is SiteSpect?

SiteSpect is an A/B testing and optimization platform that enables growing businesses to test changes to their website, mobile experience, and other digital properties.

SiteSpect enables users to test and personalize across the customer experience, from client-side look and feel to server-side functionality, engaging website visitors with the right experience at the right time. The platform is designed to empower marketers, developers, and IT professionals to create and run tests to help users make data-driven decisions, increase engagement, and improve site performance.

SiteSpect Features

Testing and Experimentation Features

  • Supported: a/b experiment testing
  • Supported: Split URL testing
  • Supported: Multivariate testing
  • Supported: Multi-page/funnel testing
  • Supported: Cross-browser testing
  • Supported: Mobile app testing
  • Supported: Test significance
  • Supported: Visual / WYSIWYG editor
  • Supported: Advanced code editor
  • Supported: Page surveys
  • Supported: Preview mode
  • Supported: Experiment scheduler
  • Supported: Experiment workflow and approval
  • Supported: Dynamic experiment activation
  • Supported: Client-side tests
  • Supported: Server-side tests
  • Supported: Mutually exclusive tests

Audience Segmentation & Targeting Features

  • Supported: Standard visitor segmentation
  • Supported: Behavioral visitor segmentation
  • Supported: Traffic allocation control
  • Supported: Website personalization

Results and Analysis Features

  • Supported: Heatmap tool
  • Supported: Click analytics
  • Supported: Conversion tracking
  • Supported: Goal tracking
  • Supported: Test reporting
  • Supported: Results segmentation
  • Supported: CSV export
  • Supported: Experiments results dashboard

Platform Integration Features Features

  • Supported: API
  • Supported: Web analytics integration
  • Supported: Content Management System Integration
  • Supported: Integration with CRM or DMP software

Additional Features

  • Supported: A/B, split, and multivariate testing
  • Supported: Targeting and personalization
  • Supported: Interactive Control Panel for campaign management and reporting
  • Supported: Mobile site and native app support
  • Supported: Extensive capabilities to test every part of the customer experience

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How SiteSpect Works - Optimization For All Your Needs

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SiteSpect Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsLinux
Mobile ApplicationNo
Supported CountriesSiteSpect clients are distributed globally.
Supported LanguagesSiteSpect supports testing websites containing any language in single-byte or double-byte character format. The user interface is in English.

Frequently Asked Questions

Key features include: - A/B, split, and multivariate testing campaign management - Targeting and personalization - Front-end usability testing - Back-end testing using Origin Experiments - Site acceleration with SiteSpect AMPS(R) - Mobile site and native app support

Optimizely Web Experimentation, Monetate, and VWO are common alternatives for SiteSpect.

The most common users of SiteSpect are from Enterprises (1,001+ employees).

SiteSpect Customer Size Distribution

Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)10%
Enterprises (more than 500 employees)90%
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Reviews and Ratings


Attribute Ratings


(1-9 of 9)
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Score 7 out of 10
Vetted Review
Verified User
We currently use SiteSpect as our primary A/B and MVT tool. It is primarily administered by our IT group, but the tests and target campaigns we drive with the tool are defined by the Marketing Department. We adopted SiteSpect initially because it seemed like the most robust and flexible testing tool of the competitors we considered. It's continued to be a reliable tool, and we've even used it concurrently with other testing solutions.
  • One of the primary reasons we selected SiteSpect was the fact that the experience is flicker-free. From that standpoint, it is still more capable than any platform we've seen demonstrated.
  • SiteSpect is very useful to run "target" type campaigns. For our purposes, we can quickly deploy changes that would require more lengthy core development times.
  • SiteSpect's support is top notch, and the tool is so robust that almost any testing scenario can be realized.
  • We've never been able to reconcile SiteSpect's analytics with our own, so the value of that offering is completely lost on us.
  • SiteSpect isn't a business user friendly tool. We use either front-end or full-stack developers to build and deploy our tests. Without some front-end dev knowledge, a marketer would probably find SiteSpect intimidating or difficult to use.
  • While SiteSpect is truly flicker-free, the functionality comes at the expense of an extra hop for our website visitors. This can add latency and complicate troubleshooting efforts.
SiteSpect is great for businesses with available development resources and a need to provide flicker-free performance. Additionally, the month-to-month service model is attractive considering the contract and implementation prices of most of the tool's competitors. If an organization wants to run a lot of tests with a small team of marketers, I wouldn't recommend a tool as complex as SiteSpect. Effective use of the tool requires a lot of technical skill.
Jonathan Hodak | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Sitespect is an interesting platform. It is based and utilized for A/B testing purposes mainly. One of the major reasons to choose a tool like SiteSpect is the fact that it is not only client-side or front-facing and has the ability to alter the code being rendered on the front-end before it actually gets to the front-end meaning that you do not get the frustrating flicker or flash from code being changed by JavaScript after render. However it does also have some other unusual perks, it can be used to rapidly implement a hotfix across an entire website.
  • It is able to intercept the code from your server, inject your code and then it continues on to the end-user's computer with virtually no speed interruptions.
  • It has several different options for performing A/B tests from regular factors to client-side factors, and origin experiments.
  • It is extremely flexible and configurable for the needs of your company or organization.
  • SiteSpect has a number of areas that are a bit difficult for users to understand, the main one being traffic allocation. Without getting into a long example the basic fact is that if you have 10 experiments running, it is very possible to have a very difficult time understanding how much traffic is going to each test, which is obviously not ideal for A/B testing. This problem is being addressed and hopefully will be fixed before 2017.
  • SiteSpect is very powerful, and it does have a GUI interface to help you make simple changes to your website, however to really use it to its potential, you will need developers who are comfortable with advanced CSS and JavaScript to use it.
  • The workflow of setting up experiments in Sitespect is also a little counter-intuitive. This is being addressed and fixed, but as it sits currently it does take some getting used to.
SiteSpect is kind of the difference between the space shuttle and a bicycle. They will both get you places. However Sitespect is considerably more complex and more configurable than most other options that I have seen and used (Optimizely, Visual Website Optimizer, etc.). But those other solutions also have a much lower learning curve and [users] are able to do a lot of things with relatively no coding experience or skill, where SiteSpect really does need capable developers to be utilized well.
March 16, 2015


avinash cipalli | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • If we have a production bug, we can release the temporary fix without a build, provided the bug is a front-end related.
  • We can test multiple modules in a single campaign (or A/B test).
  • We can control the traffic flow and designate who will be eligible for the test and who will be not.
  • We have not been using the product long enough to understand any potential shortcomings.
Bobby Patterson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I was responsible for the implementation and use of SiteSpect in a Fortune 50 e-Commerce environment. It was used across web and mobile sites for A/B and multivariate testing to help optimize sales and the guest experience. SiteSpect allows you to monetize your analytics with a minimum of development effort.
  • SiteSpect's architecture is superior to other optimization tools because it eliminates the need for post-render calls to overwrite default site content. That means you don't have to worry about a flickering effect.
  • Because SiteSpect listens to http traffic and modifies the requested page on the fly, it is very easy to instrument tests on your site. You don't have to modify the production version of your code.
  • SiteSpect's origin experiment capabilities allow you to test and optimize server-side application code. This feature is extremely valuable for optimizing applications such as checkout on an e-commerce site.
  • SiteSpect recently came out with a feature to test and optimize mobile applications. I have not used this, but it fills an important capability gap with the product I was using at the time.
I had a great experience with both the technical aspects of SiteSpect as well as the high level of support that I received from the company. One of the reasons we had such good success and were able to scale our testing efforts was having an IT architect involved as a close partner. I recommend involving an architect in the selection process to ensure your organization has a good understanding of how SiteSpect integrates with your site and any 3rd-party products such as Akamai.
George Ioannou | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
We have been using SiteSpect for a number of years now at Digital & Wise. The SiteSpect platform is part of our Conversion Rate Optimisation Services. The product continues to help us support our clients. We offer a fully managed testing service on the SiteSpect platform, our clients take A/B and Multivariate testing seriously and have built strong testing cultures within their business, and we promote SiteSpect as the right tool for the job. It's testing and targeting capabilities and time to deployment are unmatched by another other tool on the market in our view.

If you're looking for a tool that is designed to help bring in significant insight and revenue to your business through testing, look no further.
  • Segmentation & Targeting
  • Analysis & Reporting
  • Non Intrusive testing, no lines of code needed in the core deployment.
  • Ability to test EVERYTHING!
  • User Interface - But it's always improving
SiteSpect is very well suited when you have a number of systems working to compile your end page, eg. A CMS, Ecommerce engine and Image server etc. SiteSpect just looks at the HTML code! Simple. SiteSpect is less appropriate for sites with low traffic volumes, or if you are interested in one off tests. This is a testing tool for continuous improvements as part of your digital strategy.
Score 10 out of 10
Vetted Review
Verified User
I have used SiteSpect at Expedia/ for 3 years previous to joining Accenture Digital. I was using SiteSpect primarily as an optimisation tool for I was helping to manage the testing process from end to end with massive amounts of hands on experience with SiteSpect. SiteSpect is the most powerful testing tool on the market.
  • Speed development
  • Integration with analytics tools
  • Request header alteration
  • Hosting of content
  • Bug patching
  • Reporting Interface could be better, but its still good compared to other tools out there.
Best product in the market in my opinion.
Score 6 out of 10
Vetted Review
Verified User
  • You can quickly run test campaigns of content and promotions – without burdening valuable IT resources, and without the need for JavaScript tags, code changes, or JavaScript that slow your ability to test, and decrease your site’s speed.
  • It's not designed for a marketer to create, implement and execute tests. You need strong technical resources to help implement the tests using the platform.
Score 9 out of 10
Vetted Review
Verified User
  • Sitespect is a great AB and multivariate testing tool. It is particularly valuable as a non-Javascript solution. Setting up tests can be done in minutes without IT involvement.
  • One current limitation of Sitespect is that the data it captures is numeric. For example, it will not capture a department name variable such as supplements. The workaround is that a user can create a supplement department value capture that fires as 0 or 1. For companies with very large numbers of departments the workaround can be a time consuming process.
Vince Ginsburg | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User
  • Used for A/B and multi-variate testing via regex substitutions directly into the website source code.
  • Great for programmers and those well-versed in regex, HTML, and JavaScript.
  • Not as friendly to those without programmer coding expertise.
  • Analytics require more of a learning curve to interpret.
  • Tech-support and customer support are more left to in-company representatives than at SiteSpect themselves.
Great for programmers involved in A/B and multivariate site testing. But too cumbersome and esoteric for anyone else.
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